| Those who are new here the way |
| this works is we hang out live for a |
| little over an hour-ish sometimes an |
| hour and a half uh we usually have some |
| type of guided topic during these weekly |
| live streams and today that just happens |
| at the how to do product research if |
| you're starting a new business whether |
| that be on Etsy or your own website this |
| information will be useful for pretty |
| much any Marketplace |
| um but then we're opening up questions |
| and you can you know ask us about the |
| topic at hand or ask us anything yeah |
| you can ask us anything but don't ask us |
| yet because we will likely not see those |
| questions once we you know get into it |
| now um that's right I did want to let |
| you guys know I know last week I talked |
| about submitting a request to get the |
| Wolf Conservation Center of South Salem |
| New York on our list of Charities |
| through YouTube my request was approved |
| so that is our charity this week the |
| Wolf Conservation Center of South Salem |
| New York is a fantastic organization |
| they help not just educate the public |
| but they also help to work with |
| um the fish and wildlife service and |
| um you know in order to keep protection |
| of wild wolves in North America and and |
| something that's really really important |
| about that is as of right now there are |
| only eight uh known Red Wolves uh and |
| they all reside in North I think I think |
| they're in North Carolina but there's |
| only eight left uh they actually did |
| release |
| um some more Red Wolves into the wild I |
| believe in so that population was |
| up to unfortunately all of the ones |
| that they released into the wild were |
| found dead so um and a lot of that is |
| you know due to either issues with |
| reintroduction sometimes it's uh you |
| know Hunters |
| um people who just don't realize that |
| what they're seeing is a red wolf uh |
| it's usually Hunters yeah so fortunately |
| so the Wolf Conservation Center they're |
| a great organization you can actually go |
| to their website at uh Wolf Conservation |
| I think it's wolfconservationcentercom |
| if not just just Google it yeah Google |
| wild wolf conservative patient Center |
| South Salem New York or just New York |
| because that'll be the first one that |
| comes up yeah and um if you go to their |
| website you can actually view their live |
| cams and you can see the Wolves right |
| now like literally what they're doing |
| they do have live cams yeah they've got |
| wolves meant for education purposes on |
| the premises um they are their |
| ambassadors they are you know spokes |
| wolves for the species where people can |
| go and look at the wolves and learn |
| about them but the wolves that we |
| sponsor are uh Zafir AWA and uh nikai |
| wanna just be Zephyr |
| that's Zephyr it's a fear that's how |
| they that's how they pronounce they |
| pronounce it that's how they pronounce |
| it in their live streams okay so um |
| anyway feel feel free to check them out |
| but today we're going to be talking |
| about what to do when you are either |
| trying to decide on a new business to |
| start or if you already have an existing |
| business and you want to tie that into |
| some Trends I'm going to be showing you |
| my personal process to research those |
| Trends to look up niches to try to find |
| Industries |
| um a lot of this is going to be mishmash |
| together so it's one of those topics |
| where in order to make it applicable to |
| the most amount of people you guys are |
| going to have to do a little bit of |
| mental work and cherry pick the |
| information that's going to be relevant |
| to you so if I am talking about you know |
| a trend in I don't know we'll say like |
| kids party supplies and you sell like |
| you know plus adult toys obviously |
| you're not gonna be able to you know use |
| any of that information but when we |
| start shifting to things like I don't |
| know colors do people care about what |
| colors they're adult toys are yes so |
| some people do some people do so when we |
| go into those categories then maybe |
| that's where you're like oh okay so that |
| that color is trending |
| um but um we're gonna be using |
| e-rankcom today a couple little quick |
| disclaimers Mark and I do work for |
| e-rank we are managers at u-rank uh |
| however we don't get paid to recommend |
| it and we've been recommending it far |
| longer than we've worked for e-rank but |
| that's what we're going to be using |
| today and I'm going to be using my |
| e-rank Pro membership |
| um e-rank has a cheaper subscription |
| it's e-rank basic |
| um it's a month so if for any |
| reason you know |
| you don't want to opt for the a |
| month plan they do have a cheaper Plan |
| and there's also a free plan yeah you |
| can also try it completely free yeah |
| yeah obligations yeah there's we do have |
| a free plan you just won't be able to do |
| as much of the research that we're |
| talking about today because you're only |
| able to see the first five results in |
| the uh in the trend Buzz tool for that |
| so no one wants an ugly toy I know it |
| wants an ugly toy |
| all right on that note |
| oh well go ahead and put him up on his |
| on his perch later you'll be good we |
| mommy and daddy must work |
| okay good boy you stay up there he said |
| no I'm gonna get up he comfy okay okay |
| all right guys oh thank you to everybody |
| who's donated we're you guys are |
| awesome |
| um we've been supporting the uh wolf |
| Conservation Center since the handmade |
| office war of business we often are |
| asked why we chose handmade office and |
| so many like the bro business coaches |
| use Alpha but in Alpha is kind of a |
| No-No term nowadays for some reason |
| people are yeah it is scared of it I was |
| gonna say it was like completely tied to |
| the wolf aspected camaraderie |
| exactly working working as a team just |
| give him a minute to |
| every time I bring stream Labs over here |
| it scales it up like five thousand |
| percent give him just a minute to get it |
| oh my God |
| there we go I got it I got it holy moly |
| it was like |
| okay are we good yeah let me click in |
| here make sure there's no no words that |
| pop up when we click looks like |
| okay looks like we're good okay let's do |
| it all right screen chair so we are here |
| yeah when you log into e-rankcom we |
| have this nice new interface |
| um this was something that I had |
| proposed a couple months ago uh to our |
| team just because we know that when you |
| first log into e-rank and you land on |
| the dashboard you get all this |
| information and it's super confusing and |
| you don't know where to go next so um if |
| for any reason you don't want to land on |
| this page every time you arrive at |
| e-rank you can always click don't show |
| this page again uh and it will go away |
| but for today's purposes we are going to |
| start with some Trend research |
| um so there are two tools for Trend |
| research there is the trend Buzz tool |
| and the trend Buzz tool is going to show |
| you what has been popular on Etsy as |
| well as lots of other marketplaces as a |
| whole okay and then the monthly Trend |
| report is going to show you specific to |
| different Industries so if for example |
| you're a print-on-demand shop and you |
| sell t-shirts you can look specifically |
| at terms that people have been searching |
| for related the t-shirts now I know |
| because it's been a Hot Topic over the |
| last few days because my Etsy Disney |
| copyright video just blew up and went |
| viral |
| um yay but one thing that I do want to |
| point out is that just because people |
| are searching for something it doesn't |
| mean that it gives you the okay to list |
| those things this is this is a data tool |
| there's no you know person sitting there |
| uh taking out all of the terms related |
| to things like Disney and you know these |
| are real terms that Shoppers are |
| searching for so be sure to avoid those |
| yeah I just mentioned that that's been |
| there people just don't see it because |
| it's so small good I asked him to make |
| it bigger |
| um so let's go ahead and start at the |
| trend Buzz tool now this would be a |
| great place to start if you are new you |
| may give it yeah if you're much bigger |
| yeah |
| there you go if you're new and you don't |
| have a business yet I would start on the |
| trend Buzz tool because what this is |
| going to do is give you an idea of what |
| is really popular on Etsy right now |
| um and you can always Niche down from |
| there so if you notice that okay for |
| example handmade gifts are trending |
| maybe you decide to make handmade uh |
| giftable |
| crocheted you know teddy bears and they |
| all come with like they're holding a |
| little card one says happy birthday one |
| says Happy Valentine's Day One says |
| Happy Father's day but the point is that |
| it's you know a handmade gift maybe |
| that's something that you you try to |
| Niche uh handmade Furniture that's |
| that's a pretty broad Niche but maybe |
| you make handmade Farmhouse coffee |
| tables that's how you can Niche that |
| down uh minimalist that could be applied |
| to so many things it could be applied to |
| home decor or you know even jewelry |
| digital planner now we're getting a |
| little bit more narrow so things like |
| digital planners you could do digital |
| planner for business owners you could do |
| digital planners for uh you know |
| maybe like teaching from home if you've |
| got homeschooling parents a digital |
| planner for Fitness junkies there's a |
| lot of different things that you could |
| do there hoodies and sweatshirts once |
| again that's really broad narrow that |
| down a little bit maybe it's s style |
| designs on embroidered on hoodies and |
| sweatshirts so this is a great place to |
| go if you don't know what to do for your |
| products for you know a business if you |
| know |
| if you don't know where to really start |
| um it's just a good broad perspective |
| and you can also kind of compare with |
| things like the Amazon handmade data now |
| one thing I will say that I notice about |
| Amazon handmade data is that people tend |
| to search differently on Amazon and they |
| specify handmade so it's almost like |
| they already assume on Etsy that the |
| products are going to be handmade when |
| they hop on Amazon they specify handmade |
| bracelets handmade rings handmade |
| earrings so this is a good place to kind |
| of compare and contrast |
| um you know sometimes these little bits |
| of data align pretty nicely with Etsy |
| but it's also you know cool to go in and |
| look at what's trending specifically on |
| Amazon handmade so for example for some |
| reason stocking stuffers for women is |
| still being searched so maybe that's a |
| category that Amazon just hasn't removed |
| since the holidays and people are still |
| clicking on it you never know should be |
| the amount of like renamed it and yeah |
| yeah who knows who knows |
| um so let's go ahead and we will pop in |
| to the monthly Trend report oh you moved |
| it so now it's gonna be all over here |
| it's zoomed in so it switched to the |
| mobile view yeah yeah |
| all right let's pop into monthly Trends |
| this is |
| can you make it |
| I have to keep it zoomed in while you're |
| on it because it is still already so |
| small I just need I just need the |
| sidebar that's all I need as long as I |
| can see that okay |
| because if not I don't get the trend |
| graph well you can see how small it |
| looks from a distance they can see it |
| um so from here there are a couple |
| different things that you can do |
| you can look at the data from last |
| season so for example if I want to list |
| a product for you know February we'll |
| say maybe I'm trying to think of |
| something to do for Valentine's Day I'm |
| gonna go to February of last year |
| there we go and now we can see what |
| people were searching for around |
| Valentine's Day that way we can kind of |
| find some of these trends that we can |
| apply this year as well if people were |
| searching for uh let's see |
| mid-century no that's not a good |
| Valentine's Day term okay so bridesmaid |
| gift maybe if we see that people are |
| starting to you know get interested in |
| wedding products and that this term was |
| also really hot yesterday that's what |
| these Flames mean it was hot yesterday |
| then it's a pretty pretty good indicator |
| that maybe you should start listing some |
| bridesmaid uh gifts around you know |
| around right now you know because we've |
| also got |
| July where bridesmaids uh gifts were |
| especially popular so that tells us that |
| maybe summer or this year we're going to |
| see similar search Trends okay and |
| monthly Trends be changed to UK |
| um not monthly Trends and the reason for |
| that is because you have to consider |
| who's shopping on Etsy a majority of |
| etsy Shoppers are in the US so the more |
| that we narrow this down by country the |
| less accurate and the less data we're |
| going to get the thing is in the UK |
| Trends aren't gonna they're different |
| but not that much different most part |
| exactly the trends are going to be much |
| the same now if you wanted to narrow |
| down if you found one of these we'll say |
| Valentine's gifts for him and you click |
| on it |
| it's going to take you into the keyword |
| tool where you can toggle |
| to UK |
| oh you have to search again |
| yeah there we go and you can see what |
| those search Trends look like in the UK |
| um and and the average amount of |
| searches but they are dramatically less |
| than what you're going to see in the US |
| data so just you know keep in mind that |
| the us is going to make up a majority of |
| the market where there were |
| searches however this graph in terms of |
| how it looks |
| almost the same yep so except you guys |
| have a weird bump in like April for some |
| reason |
| yeah it's very odd do you guys have |
| another holiday around April May time |
| frame |
| yeah it's very strange uh no problem I |
| saw the USA too just currently unable to |
| ship due to the Royal Mail Cyber attack |
| yeah you ain't the only one oh yeah poor |
| Amber Marie she's shipping us a whole |
| box of packages that have to go to the |
| US that we were we're gonna ship for her |
| so it's been crazy |
| um so that's funny people searching I |
| think that people searching Etsy it's |
| the same as when you go to Google and |
| you accidentally type in Google I do the |
| same thing like get drunk get on your |
| phone like Google Google |
| so once again here's another one of |
| those examples of somebody uh if someone |
| saw this they might assume that this is |
| a fair game term but don't use terms |
| related to uh trademarks and uh Taylor |
| Swift was on them |
| got it Taylor Swift was on the main one |
| and just as a as a thing that people for |
| some reason don't know uh no switch to |
| Maine while I'm talking about it music |
| in any capacity belongs to the artist |
| and to the label So lyrics the name of |
| the artist everything even if it's just |
| one line of lyrics that is the |
| intellectual property of the artist and |
| the then the the the business property |
| of the label that produced the music |
| just so you're aware a lot of people |
| think they can get away with lyrics but |
| that's actually just as bad oh yeah and |
| and their faces as well you always see |
| people who paint like Elvis and Marilyn |
| Monroe but you know technically have to |
| have their |
| States per the permission from the |
| estate I believe |
| so um let's |
| more |
| some more focused |
| exit today guys my brain has been |
| jumbled I'm not articulating well today |
| that's you know when you do this for |
| over five years every single Friday you |
| have good days and you have bad days |
| today's a bad one we're both kind of |
| goofing on the brain today yeah I'm a |
| little sick |
| um so let's pretend for a minute one of |
| my examples I like to use is I am going |
| to say that my shop sells |
| Chihuahua themed items it's it's a |
| defined Niche I sell products |
| specifically for Chihuahua owners and I |
| want to try to find |
| things that will tie into my chihuahua |
| products I sell let's say I sell |
| t-shirts with Chihuahua themes and mugs |
| with Chihuahua themes and hand you know |
| bags a little totes with Chihuahua |
| themes and I want my products to be |
| trendy but Chihuahua is nowhere on any |
| of these lists I can't find Chihuahua |
| anywhere so how can I still tie in |
| current trends while staying true to my |
| overall Brand's Niche right so let's go |
| ahead and pop into |
| in fact let's check out hot this one |
| here will show you what was most popular |
| yesterday on Etsy this is an interesting |
| one |
| um |
| okay so let's take a little peek |
| minimalist I could probably develop some |
| products that are very minimal with a |
| Chihuahua theme that might be something |
| to consider earrings okay people are |
| searching for earrings a lot right now |
| wall art these are all ideas for new |
| products calendars and planners I could |
| totally tie a Chihuahua theme into that |
| stuff |
| um Valentine's Day is coming up |
| Chihuahua themed cards uh maybe for |
| chihuahua moms and dads Happy Happy |
| Valentine's Day from the dog that could |
| be a good idea |
| um let's see is that your phone baby |
| yes but it was just a notification it's |
| fine car accessories I can think of all |
| kinds of Chihuahua themed products |
| keychains lots of good ideas they're |
| crochet patterns that's something that I |
| could incorporate in with a Chihuahua |
| theme now let's go ahead and go back to |
| our Trend Buzz report because I want to |
| see what's been popular uh in that past |
| day window |
| and see if a lot of these are the same |
| it's like what was trending yesterday is |
| still very very popular in these overall |
| themes |
| Rings wall decor I think would be a |
| great one because I'm seeing that in |
| almost every single search that we have |
| um |
| kitchen okay so there's all kinds of |
| things I can do aprons Chihuahua themed |
| aprons |
| um little like dish towels I know a lot |
| of print-on-demand services do those uh |
| I could even do dog bowls little little |
| dog bowls these are all things that you |
| can get through either printify or |
| printful they both provide products like |
| that if you are a print-on-demand |
| business |
| um look at that one |
| Masa gate jewelry for all our Jewelry |
| sellers write this one down this might |
| be one to look into this is a new one |
| that I haven't seen in fact it's been |
| getting popular over the last couple |
| years just out of curiosity I want to |
| pop that one open I always like to to |
| jumpstone jewelry campaign |
| label new at Etsy this seems like an |
| anomaly this is one that I'm gonna bring |
| up with Anthony because every once in a |
| while something weird will slip through |
| the cracks yeah that one needs to be |
| brought up because that one's uh |
| chainsaw man mushroom I could do because |
| Cottage core has been trendy mushrooms |
| have been trendy the s uh themes have |
| been trendy I could do little tiny |
| chihuahuas sitting under mushrooms that |
| might be a way to incorporate in that |
| trend on the Spring Festival season is |
| coming up so a lot of people are going |
| to be buying mushroom themed stuff yeah |
| absolutely |
| um let's see I could do chihuahua tarot |
| cards which you know that might actually |
| be kind of cute |
| um phone charms Little Chihuahua themed |
| phone charms that would be fun a |
| Chihuahua wallet |
| patches |
| all of these all of these a Chihuahua |
| sitting in a coffee cup and I could |
| stack that with some of the other Trends |
| I could have a little Chihuahua sitting |
| in a coffee cup with like some latte |
| foam on its head and I could print that |
| on wall art and all of those things are |
| trending coffee's trending wall art is |
| trending and then I also have my little |
| define niche which is chihuahuas |
| lots of good ideas here at press on |
| nails that would be a fun one for |
| Chihuahuas and ooh frogs I could do a |
| Chihuahua Chihuahua and a Frog they're |
| both very small |
| um |
| very very small so this is you know just |
| a very quick overview of how this tool |
| can be used because one of the most |
| common questions I get is how can I |
| actually use these trends when they |
| aren't related to what I'm selling if I |
| pop into the monthly Trend report one of |
| the examples that I did in this week's |
| video is say that you create |
| um you know shirts for men and you're |
| trying to think of a new line for |
| Father's Day so you might be tempted to |
| go into pod |
| and click on shirts and you want to try |
| to find a good idea for Father's Day |
| okay funny shirt man not specific enough |
| Grinch shirt well that's you know done |
| in past that's holiday |
| teachers uh I don't think Dad wants a |
| Taylor Swift shirt which can't sell that |
| anyway custom I love my girlfriend |
| definitely get your guy and I love my |
| girlfriend shirt for Father's Day check |
| that out |
| it's a prank show yeah those are really |
| popular on Tick Tock uh around Christmas |
| yeah we're doing those like face on the |
| shirt things a lot of these you know |
| aren't specific you wouldn't be able oh |
| Twilight sure you wouldn't be able to |
| find a good idea for your Father's Day |
| shirt because it isn't copyright right |
| because a lot of these things you can't |
| do anyway and you might think oh well |
| this data isn't worth anything to me I |
| can't use any of this however |
| what other categories might dad's |
| you know be interested in or where might |
| you be able to find themes let's pop |
| into paper and party supplies |
| or not paper and party supplies I'm |
| sorry that was from the other example |
| I'm all jumbled up toys and games |
| so we pop into toys and games and as I |
| had mentioned in last week's video or |
| this week's video |
| D dice dice DND Dungeons and Dragons |
| what the hell is pickleball dice try uh |
| die set okay so we see that lots of |
| tabletop gaming themes are trending now |
| you cannot use Dungeons and Dragons you |
| cannot use DND both of those terms are |
| owned by Wizards of the Coast however if |
| we see that d and d and Dungeons and |
| Dragons are trending in games |
| that's a pretty good indicator that |
| dragons in general are going to be |
| trendy so if you're trying to think of a |
| new line of products to release in your |
| pod shop for Father's Day it might be |
| worth your time to add in some Dragon |
| themed designs because if Dungeons and |
| Dragons are trending that likely means |
| that dragons in general are going to |
| Trend as well similar to how when House |
| of the Dragon released you can't make |
| Game of Thrones products you can't make |
| House of the Dragon product you really |
| don't want to screw around with d d |
| right now because they're like in the |
| middle of some pretty hot lawsuits and |
| looking for money so be careful but with |
| House of the Dragon you know that that |
| was a very specific thing that blew up |
| however dragons in general cannot be |
| owned they're not they're not a theme |
| that you know that HBO could claim as |
| long as you're not creating anything |
| related to the show or using any terms |
| related to the show you can make dragon |
| products because dragons are just really |
| really popular right now they're they're |
| lower and and a couple years ago when |
| The Walking Dead first came out there |
| was an explosion of zombie themed things |
| well now the last of us uh series just |
| came out so zombies I mean if they're |
| not zombies but zombie themed stuff are |
| gonna be pretty yeah so we can probably |
| expect zombies to start making a |
| comeback this year as well |
| um so just think about how you can tie |
| some of these Brands together and you |
| know and another example that I did in |
| my video this week was if you make |
| Nursery decor for babies you might be |
| you know looking in the home and living |
| trying to find some ideas for wall art |
| but I'm not seeing anything in here |
| that's going to work for baby wall art |
| babies don't want you know |
| but they don't want a Christmas wreath |
| wall art or |
| neon sign wall art or |
| Tarot deck wall art you know none of |
| that's going to apply to |
| someone making products specifically for |
| babies however what other categories |
| here are tied to Children Well paper and |
| party supplies kids parties are one of |
| the main types of parties that you're |
| going to be decorating for so if you |
| take a scroll through this section you |
| might be able to find some golden |
| nuggets which I believe if we scroll |
| down Pathfinder may be going up in |
| popularity Wizards of the Coast angered |
| their entire fan base and I've not heard |
| yeah it has it hasn't been resolved yet |
| and Pathfinder's always been the best |
| anyway there was one in here yeah |
| Enchanted Forest |
| friend if we see that the paper and |
| party supplies and Enchanted Forest |
| themed party |
| is trending that's a good indicator that |
| nurseries baby showers |
| um you know all of these things are |
| going to tie together and we're going to |
| be seeing more like little Forest Animal |
| Nursery Decor trending we're gonna see |
| more little deer and Little Owls and and |
| little raccoons so just you know think |
| about these Trends abstractly and |
| laterally not literally if you think of |
| them literally and you say I sell shirts |
| I go into shirts I don't see any shirts |
| I can make you're not going to get a lot |
| of value when doing your Trend hunting |
| however if you say I sell shirts and I |
| also know that most of my audience you |
| know is pet owners they all of my shirts |
| are pet themed maybe you could go into |
| pet supplies and see okay Pet Portraits |
| are trending what if I did Custom Pet |
| Portraits on t-shirts and that's a way |
| to tie those things together so you know |
| you don't sell pet supplies t-shirts |
| aren't pet supplies but you can get |
| great ideas out of different adjacent |
| categories when you're really trying to |
| narrow down your Niche and then once you |
| find a term like pet portrait you can |
| click on it pop open the keyword tool |
| get a little bit more in-depth data |
| Anthony must have changed this to dark |
| blue I'm used to that I think I'm used |
| to that being light blue and now it's |
| different colors but you can go through |
| you can see some related terms some |
| popular tags in the word cloud ooh Pet |
| Memorial |
| that gives me some good ideas maybe I |
| can make a pet Memorial shirt where I |
| could you know they could choose their |
| uh pet's name and I could take a photo |
| of their pet and put little wings on it |
| and make them a custom Pet Memorial |
| t-shirt in my print on demand shop there |
| are so many different things that you |
| can do with this data but you have to be |
| able to look at it a little bit more |
| abstractly than it's outside the box |
| exactly and dive into some of these |
| categories click into some of these |
| words and scroll down because you're |
| gonna find a wealth of ideas whether |
| you're just now starting your business |
| and trying to decide what to make or you |
| already have an established brand and |
| you just want to create products that |
| complement what you've already built |
| what you're already known for |
| um so this was really it guys |
| um this is my method for finding Trends |
| anytime you guys see one of my Trend |
| videos which I'm gonna do a better job |
| of creating these videos each week as |
| YouTube shorts Instagram reels and my |
| Tick Tock feel free to follow all of |
| those accounts they're all just handmade |
| Alphas |
| um |
| and I can bring these Trends to you and |
| tell you what the most searched items |
| are |
| but when it comes to your Niche you |
| really need to spend that time on your |
| own diving into some of these topics |
| because when I publish something |
| widespread it's going to be very |
| saturated Industries it's going to be |
| some of the most searched things on Etsy |
| as a whole but that means that these |
| things are going to be really hard to |
| compete in when you're making these |
| products because if you know if I'm able |
| to see it that easily than everybody |
| else is but when you start really |
| digging into those categories and Diving |
| deep and thinking abstractly like the |
| example with Dungeons and Dragons is |
| trending so that must mean that um |
| it's fine oh so that must mean that |
| Dragon shirts are also going to be |
| popular those are going to be those nice |
| little niches where you're going to be |
| able to find |
| um you know things that not everybody |
| knows to make it they're not going to |
| have as much cat uh competition as if |
| you were just making some of the things |
| that are in that list of top trending on |
| Etsy feel free to get your questions in |
| by the way yeah it's niches within |
| niches taking a niche and seeing how you |
| can narrow it down if you see that wall |
| Art's trending and coffee is trending |
| and dragons are trending maybe you make |
| wall art with a coffee cup with a little |
| dragon sitting in that coffee cup |
| there's so so many ideas so |
| um guys thanks so much we've raised |
| so far for the Wolf Conservation Center |
| of South Salem New York please consider |
| donating |
| um we we would really appreciate it and |
| yeah feel free to get some questions in |
| they don't need to be related to this |
| topic they can be about out anything |
| um oh yeah I need here yeah get off your |
| feet yeah I know I I need to so it's |
| like a goober and breaks her knees and |
| legs and wonders why she can't walk are |
| we really glitchy or is it just we were |
| glitching there for a minute who knows |
| all right guys it's just my computer |
| today love your shirt where'd you get it |
| me or him his is from Aliens I don't |
| know where mine's from my mom was that |
| was that one of the ones I got you no my |
| mom got me this one I care I have no |
| idea where she got it yours is from |
| Haley aliens hey aliens yeah inspiring |
| endlessly into the void |
| all right what do we got here are there |
| instructions somewhere to make a digital |
| planner I have ideas but I have no idea |
| no idea how to execute I just I would |
| Google it there's there's there's |
| probably somebody out there that said or |
| just push it on YouTube yeah yeah |
| and Taylor Swift's people will sue |
| anyone in the pop industry oh |
| pop my pop is all about money pop rap |
| that whole scene it was all about money |
| so and not only that it's even if you |
| you're like oh Taylor Swift is so nice |
| she's so sweet she'd never sue me it's |
| not her it's not her she's it's not her |
| she she doesn't even write her own music |
| you think she's doing her own lawsuits |
| come on well and then that's the case |
| with everybody it's you know and it's |
| like oh Elvis is dead Elvis Elvis isn't |
| gonna sue me no but his estate will you |
| know his family probably will his uh |
| whoever is currently in charge of his |
| music will so just be careful right |
| zombie dragons zombie dragon Game of |
| Thrones beat to it that's true that's |
| sorry about the spoilers it's only been |
| over for like eight years now no not the |
| last season |
| yeah before we got here wasn't it no it |
| aired while we were here oh well |
| whatever slightly unrelated question how |
| did you get comfortable with presenting |
| in front of others uh any tips to |
| improve over time with speaking packing |
| body language pacing |
| um so let me start by saying that |
| confidence in front of others only comes |
| with practice you cannot read it in a |
| book you cannot take a course on it you |
| cannot watch YouTube videos to learn how |
| to do it if you go back on my Channel |
| all the way back to the beginning to the |
| years that we pretend didn't happen |
| oh they were so bad there is there is a |
| complete lack of confidence in front of |
| the camera now I don't care I'll I'll |
| pick my nose on camera it doesn't matter |
| to me |
| um so practice makes perfect now when it |
| comes to live presentations in front of |
| an audience which that's a whole |
| different story |
| um I did try to prep myself for that |
| because I was expected to stand uh at a |
| public speaking event in front of |
| people I read talk like Ted which is a |
| book on how to give TED talks and |
| presentations it helped a little it did |
| give me some good pointers |
| um and I watched great speakers some of |
| my favorite speakers are um |
| Kerwin Ray he's probably my favorite uh |
| he is from Australia he is a business |
| motivation speaker some of the things he |
| says are kind of hokey |
| um but for the most part in terms of how |
| he speaks I really really love it he |
| curses a lot naturally in his |
| presentations and people will get up and |
| walk out but one of the things that he |
| says is that if I were to spend time |
| thinking about censoring myself and |
| causing myself to have to stop and jump |
| over my words you wouldn't get an |
| authentic me and you wouldn't get good |
| advice so he's a very in the moment and |
| passionate presenter and I love that |
| about him but really when it comes to |
| talking whether it be in front of a |
| small group a large group or on camera |
| you just have to practice it I |
| personally work better in front of large |
| groups than I do small groups I present |
| better when I am in |
| um a room with a thousand people than I |
| do when I am in a room with a small |
| group and I experienced that this year |
| because I went back to my high school |
| and spoke to their computer graphic arts |
| program and I was tripping all over my |
| words but it was it was fun |
| um but it's really about building that |
| Comfort level with yourself and |
| understanding that for one not |
| everybody's gonna like you and that's |
| okay and for two people aren't going to |
| be nearly as hard on you as you're going |
| to be on yourself and for three if you |
| mess up go with it one of the biggest |
| mistakes that I see uh you know big |
| presenters make and even presidents is |
| that they won't own their mistake when |
| they say something dumb they'll just try |
| to fix it it's terrible and if you if |
| you didn't know I was a professional |
| speaker as well my whole military career |
| I presented information to like really |
| high-end government officials and |
| everyone is terrible at presenting I |
| don't know it's such an easy skill to do |
| it at the end of the day it's just do it |
| yeah that's that's all we can really say |
| is as far as like getting better at |
| public speaking is the more that you're |
| doing it and you have to stay practice |
| with it as well because if you go back |
| early on this channel even here this is |
| a different style of presentation than |
| what I was used to I'm used to a live |
| audience I'm a performing musician I |
| have no trouble in front of people but |
| in front of a camera is a whole |
| different Beast it's two totally |
| different things yeah and it do you just |
| do it once and once you do it for a |
| little while and you're able to put the |
| the people behind the camera like |
| looking at the camera which don't Focus |
| too much on that either it doesn't |
| really matter |
| um you'll develop a flow once you |
| develop a flow and you figure out how |
| you are going to present don't don't |
| listen to people like you have to do |
| this you have to do this you have to |
| that's not how it is it's not natural if |
| you're trying to force something that |
| isn't going to work for you do it a few |
| times experiment with a few things take |
| what other people say to heart but only |
| Implement what feels natural to you if |
| if someone says I'll stare at the camera |
| the whole time and then you're just |
| sitting here like this not moving |
| staring at the camera talking mom like |
| that's terrible right be able to move |
| it's the same with like using uh using a |
| teleprompter a lot of people when they |
| record including this lady use a |
| teleprompter we write our own scripts |
| but we use the teleprompter and you |
| can't just sit and like read your lines |
| and you gotta maybe watch some talk show |
| hosts and see how they do it how they're |
| they'll like look at it and then they'll |
| look over here I do that with Colbert |
| yeah I I catch him where he'll like I'll |
| catch his eyes tracking exactly you have |
| to develop your own techniques to make |
| things flow naturally so we can only |
| tell you so much but you're you're gonna |
| have to you're gonna have to just do it |
| and and this goes for everybody who if |
| you guys want to do like business live |
| streams Instagram live streams if you |
| want to you know stream on Facebook in |
| your Facebook groups I've built four |
| identities when it comes to camera start |
| with one my four identities are the one |
| that you're seeing right now which is me |
| talking naturally but professionally I |
| have my my recorded video identity where |
| you know I kind of talk like this and |
| everything that I say is really |
| intentional and I am really expressive |
| with my eyebrows because that is a |
| compelling version of myself you can't |
| tell she's reading a teleprompter |
| exactly well and not to mention that but |
| people aren't finding these live streams |
| as much organically in search these are |
| finally got less views than our |
| pre-recorded videos but when they find |
| me I need to hold their attention a lot |
| of times doing all these facial |
| expressions is how I do that I have my |
| identity on Twitch where I just curse |
| and you're just you I'm me I'm I curse |
| and I drink alcohol and I say mean |
| things and we're just funny because I'm |
| entertaining a different audience there |
| I'm trying to fit the food of the people |
| who are watching and then I have my live |
| streams that I Do privately for my |
| students where I'm you know very |
| authentic usually no makeup in my |
| pajamas and and that's a whole different |
| me so I don't really have a lot of me's |
| I have like me and then I have don't |
| curse as much me yeah that's this one |
| and then I guess my like about to |
| perform or party me where I'm a lot more |
| serious you act an ass I act an ass yeah |
| all right so anyway did Mark ever find |
| his Babushka no I did not oh |
| we're still looking though we'll find |
| him one mm-hmm |
| you already that one we needed we need |
| Angela |
| which |
| um what's the difference between e-rank |
| and ever be so let me start by saying |
| that we're managers that you rank so we |
| don't use any other tools not that we're |
| not allowed to we just why would we |
| um |
| I can't speak on behalf of any other |
| tools I can't speak on behalf of everbe |
| sales Samurai any of these little SEO |
| companies however what I can tell you is |
| that they have not been along as or |
| around as long as you rank |
| and that means that because their user |
| bases are so small which you can see |
| this you can go to the e-rank sites tool |
| and compare them for yourself |
| the amount of traffic that they get |
| based on the cost of their plans |
| we can kind of make an estimate on how |
| much they might make and it's not enough |
| to support the amount of data that we do |
| because the quality of data that we buy |
| either exactly so because e-rank is so |
| big it means that we can afford more |
| data in the best data and and data is so |
| flipping expensive data cannot be |
| wrong it can only get more accurate |
| because data is data and the more that |
| you have it the more that you can |
| quantify it the more accurate it becomes |
| so e-rank is accurate based on the |
| amount of data that we have and we can |
| only speculate that we have more data |
| than anybody simply because we have more |
| users than any other SEO Services which |
| means that our data is going to be a lot |
| more precise so |
| I feel like when people discuss niches |
| they meet they mean to be ultra specific |
| do you think that's necessary like toad |
| mugs or can you do broad niches like |
| Cottage core earrings Cottage Court |
| earrings is not a broad Niche |
| um toad toad mugs is a little too Niche |
| um |
| unless you were primarily selling to |
| communities of toad owners maybe you |
| have like a Facebook group of only toad |
| owners and you're able to Market those |
| products quite well because you just |
| have access to that Niche Cottage Court |
| earrings is a niche what wouldn't be a |
| niche is mugs or earrings those those |
| aren't niches s style you know chunky |
| earrings is a niche polymer clay rainbow |
| earrings is a niche Kawaii earrings is a |
| niche |
| um |
| mugs with |
| reptiles or amphibians could totally be |
| a niche if you wanted them to but it's |
| all about making sure that you're |
| targeting a niche that is big enough to |
| be worth targeting toad mugs for example |
| would probably be pretty hard to Target |
| you probably wouldn't have a huge you |
| know |
| amount of people searching those |
| specific terms but if you were |
| specifically doing like reptile mugs or |
| reptile gifts or gifts for reptile |
| owners and then you threw in not the |
| Toads or reptiles they're amphibians but |
| if you were to throw in you know your |
| amphibian collection maybe you have a an |
| entomology collection and you've got |
| some pet like different insects that |
| people like to own you could build a |
| foundation and build a theme there |
| um so |
| yes I forgot what the exact question was |
| can you do broad niches yes uh do you |
| remember again we're brain foggy today |
| so be patient with us uh do repeat |
| customers add to your shop quality score |
| or quality scores just specific to |
| products there's two scores there's a |
| listing quality score and then there's a |
| customer Marketplace experience score |
| listing quality score is based on those |
| singular listings that's going to |
| accumulate or accumulate when people |
| find you organically in search when |
| people purchase your listings and when |
| people |
| um |
| leave positive reviews on those listings |
| your overall customer and Marketplace |
| experience scores the sum total of your |
| Shop's reputation that's going to be |
| reviews if you've ever had a case filed |
| against your shop |
| um things like that so repeat customers |
| as far as I know it it is going to help |
| because they're buying and it's the sale |
| that's helping both your listing quality |
| scores and your customer and Marketplace |
| experience score especially if they're |
| leaving you know good reviews which |
| hopefully your repeat customers are |
| because they're clearly satisfied but |
| um I don't think that the fact that it |
| is a repeat customer gives you any like |
| bonus and if it does it's not something |
| that Etsy has ever stated uh if we |
| already have a product but some of those |
| themes might work in ads would that be |
| appropriate |
| what do you I don't understand the |
| question yeah Cynthia could you uh could |
| you reiterate if we |
| already have a product but some of those |
| themes might work in ads would that be |
| appropriate Oh you mean some of the |
| trends absolutely oh absolutely |
| um one of my favorites was do you guys |
| remember the episode of Game of Thrones |
| where they forgot to remove the |
| Starbucks coffee cup from the set and it |
| like blew up the next day that Daenerys |
| had a Starbucks mug sitting next to her |
| um the same day that that blew up one of |
| my favorite advertising agencies I can't |
| even remember the name of it anymore but |
| they had such great ads at the time they |
| said even the pros make mistakes and it |
| had a table with a coffee cup with a |
| circle around it |
| and I just thought that that was so |
| great they jumped on that Trend |
| immediately it got tons of exposure and |
| that had nothing to do with you know |
| their brand doesn't sell anything |
| related to coffee cups or Game of |
| Thrones or anything that was in that |
| Trend and they didn't even do anything |
| Game of Thrones related that could have |
| gotten them in trouble but they were |
| able to incorporate in that Trend so for |
| example the color of the year is uh Viva |
| magenta you could totally take you know |
| your silver earrings and lay them over a |
| magenta background for Valentine's Day |
| and promote that way um there's there's |
| lots of ways to do that because the |
| trend is going to be top of mind for |
| people and that's going to make your |
| advertisements stand out on social media |
| where you're hopefully promoting uh when |
| listing products how many should you put |
| in the inventory section totally up to |
| you matilla it doesn't it doesn't matter |
| um it doesn't affect how they sell in |
| any way shape or form now if you list a |
| a limited quantity it will tell people |
| that there's only so many left and like |
| five people have it in their carts |
| there's only two left and five people |
| have it in their carts or there's only |
| one left buy it buy it now you know that |
| could promote more sales |
| um I don't recommend doing that on |
| products where people are going to be |
| more inclined to buy multiples for |
| example if you sell dinner plates and |
| you only list one |
| um don't do that because people want to |
| buy dinner plates and quantity but if |
| you sell big beautiful Victorian style |
| vases for four hundred dollars totally |
| list one at a time um because it's very |
| unlikely that people are going to buy a |
| bunch of those |
| um and if they see that there's only one |
| they might be more inclined to hurry up |
| and make that purchase |
| and then you can always just list |
| another one but it's totally up to you |
| there's no like algorithmic bonus that |
| you're getting from quantity |
| is it okay to use names of places like |
| Cancun Mexico yes you can use locations |
| caveat make sure that it's okay in the |
| country that you are in because I |
| believe it's okay here in the US but |
| there might be other countries that |
| don't have protections for things like |
| that and some countries might come after |
| you but for the most part it should be |
| fine yes and and flags I had to look |
| that up because I was curious I'm like |
| can you use all like for states and |
| countries but organizations are |
| different yes oh of course please be |
| careful with that yeah and somebody |
| somebody argued with me she actually |
| does write her own oh pop music is a |
| collaborative effort |
| um if you actually look at how music |
| works and this is this is good for |
| business as well there's usually to |
| people involved On Any Given song |
| fortunately they don't have to credit |
| them all anymore |
| um she contributes to her own music just |
| like everybody else but if you actually |
| listen to them she uses the same chord |
| progressions in like of her songs |
| they're all the same song with different |
| lyrics on top of them |
| um and usually it'll have like one |
| person writes a verse and one person |
| writes a chorus six people mix and |
| master the music this person adds this |
| she for the most part takes the the |
| littlest effort in her own music other |
| than performing you have to give her |
| credit for performing because that's the |
| hardest part but it's usually other |
| people that write the music and that's |
| how that's how you get big in an |
| industry full of people who all make |
| music that sounds exactly the same |
| listen to anybody on Soundcloud it |
| sounds exactly the same she's popular |
| because she has a team of people who are |
| very very good at studying the |
| neurological side of music and making it |
| something that everyone wants to listen |
| to No matter what he's doing like lots |
| of me like learning the psychology of |
| music and matching music to the Natural |
| I will say she is a hard-working |
| performer she works very very hard but |
| as far as actually writing the music |
| she's probably like writing lyrics |
| does not equal writing music that's like |
| the smallest part of that yeah exactly |
| anyway that's this is totally off topic |
| but I just wanted to educate a little |
| bit because I know a lot about the music |
| industry |
| um I avoid tags that have a lot of |
| competition is this the best strategy |
| when posting trending listings I'd avoid |
| Valentine's gift but maybe my Niche |
| audience could still find me um they're |
| probably not going to find you for just |
| Valentine's gifts however |
| when you are filling out your tags |
| Valentine gifts or Valentine's Day gifts |
| however you word it will be broad |
| matched with other terms so if you will |
| just say you're the dragon shirt shop |
| and you make a dragon shirt and one of |
| your tags is Dragon shirt and one of |
| your tags is Valentine's Day gift you'll |
| rank for Valentine's Day dragon you'll |
| rank for Valentine's Day dragon shirt |
| you'll rank for any number of mixed and |
| matched combinations through broad |
| matching where you'll start hitting |
| those |
| um those more narrow niches with hardly |
| any competition so I wouldn't discredit |
| them all together now should you make |
| those your primary like Superstar |
| keywords the ones that you're really |
| trying to rank for no probably not uh |
| you because you're just not going to |
| rank for Valentine's Day gift when |
| everybody is listing Valentine's Day |
| gifts but |
| having that tag in there means that |
| you're opening up the possibility to be |
| found in any number of combinations and |
| and for those of you who don't know how |
| etsy's algorithm works you don't know |
| what this listing quality score thing is |
| this customer and Marketplace experience |
| for broad matching exact matching of all |
| that sounds super confusing |
| Down Below in my video description I |
| know I have to take a breath go oh go |
| sign up for my free uh science of etsy |
| success Workshop that's going to explain |
| how etsy's algorithm works it's going to |
| explain |
| um you know all of the things that |
| contribute to ranking aside from just |
| keyword optimization and then after you |
| take that and you scroll down under the |
| workshop there's a whole like list of |
| different resources um I'm actually |
| thinking about building a big SEO themed |
| like toolbox that you guys can sign up |
| for for free that has all of my SEO |
| resources all in one place so that you |
| don't have to go to various locations to |
| find them all but yeah that'd be neat |
| for now that's linked down below go sign |
| up for that but then we can't make |
| videos year over year over the same |
| thing |
| sure we can I'll just update the toolbox |
| with the most recent version there you |
| go that's what I do with the holiday |
| content uh do you think that Customs |
| requests are good or custom requests are |
| a good way to find my Niche I mean if |
| you're getting a lot of requests for the |
| same kind of stuff yeah yeah I sold |
| jewelry and I was always getting |
| requests for Dragon jewelry then that |
| might be a good way to you know figure |
| it out the thing is if you haven't |
| already begun selling in your Niche how |
| are people going to come to you to buy |
| something in your niche or request |
| something specific in a niche from you |
| yeah I think it it's |
| it entirely depends because I'll admit |
| uh in the years that I ran my first |
| Etsy shop |
| I got some dumb custom requests I made |
| some some jewelry that was we should |
| talk about that on Twitch tonight we've |
| had a few people ask for doing twitch |
| tonight we are doing twitch tonight we |
| were gonna do it Wednesday as well |
| but we ended up having a meeting with |
| e-rank on Wednesday |
| yeah um but |
| yeah I I've got some ugly requests and |
| I've made it and I've just been like I |
| don't even want to do some flat out |
| stupid one |
| I've I've had I've said no to some |
| requests because they were so some of |
| them before star seller we just ignored |
| flat out ignored yeah because they |
| weren't like they were weird |
| um but with that being said just get |
| some weird ones too just just you know |
| be smart about it make sure do some |
| keyword research you know yes if |
| everybody's requesting dragon necklaces |
| and you go to e-rank and you see that |
| nobody's searching for dragon necklaces |
| then okay maybe maybe it's something to |
| experiment with but I probably wouldn't |
| Define my entire Niche around it until I |
| had a little bit more evidence to |
| support that people are actually you |
| know searching for it I've got teacher |
| me preschool teach enthusiastic me and |
| video me all all the same me but very |
| different voices and tones oh preschool |
| me is another voice I just haven't had |
| to use that one for a long time |
| preschool music have you have you seen |
| preschool meet yet because we have a |
| daughter duh oh yeah and I have |
| patronizing me where I can just turn on |
| Insta douche mode that's great yeah |
| that's preschool I've got that one the |
| intimidating me uh I'm just I like it I |
| like it no it's military me right bossy |
| me |
| that sounds like a cute little cartoon |
| military me bedroom me I'm just starting |
| out with my business what's the best uh |
| what plan is best to start with I'm |
| assuming I mean e-rank brie is the best |
| try out try out free yeah yeah start |
| start for free get yourself acquainted |
| you know click around a little bit |
| you'll be able to see what you're not |
| able to use it'll it'll tell you upgrade |
| your plan |
| um and get familiar with it start with |
| keyword Tool uh that's where I recommend |
| most people do their research you'll |
| have a quota |
| um if you do you know if you try to do |
| searches in a day you're gonna not |
| be able to get a lot of research done |
| um but experiment with it get |
| comfortable with it and if you start |
| hitting a lot of those you know those |
| quotas then maybe upgrade your plan to |
| basic um I I I'm a big fan of doing it |
| in steps when you're when you are ready |
| for it most people are good to start |
| with free right when they're starting |
| their business |
| when once you feel like you need a paid |
| plan go to the basic plan once you feel |
| that you've outgrown the basic plan move |
| on to Pro yeah |
| unless you're just one of those people |
| who loves to research and that's all you |
| want to do all day we also have an |
| expert plan but it's it's Overkill it is |
| like if you're not managing multiple |
| shops to me it's not worth it it's like |
| for businesses we really don't have I |
| mean we're probably only a |
| people signed up for that plan that |
| really Pro is enough for most people |
| yeah yeah for sure uh my Etsy pod shop |
| is now three months old currently every |
| day I have someone favorite one of my |
| items but at this time it doesn't |
| convert to sale do you have an |
| explanation people are finding your |
| items in Search and they are saving it |
| for later I favorite things like a crazy |
| person I favorite things that I never |
| intend to buy don't use your favorites |
| as any type of success metric other than |
| okay people are at least finding it I |
| know that people are finding it it is in |
| search because people are discovering it |
| aside from that just ignore it it |
| because they might buy it and they might |
| not there's no way to drive them to buy |
| it there's no way you can't message them |
| and |
| send them a coupon to encourage them |
| you're not allowed to do that so |
| uh would you consider crystal jewelry |
| for witches as a niche that's not too |
| small or too large I mean sure I would |
| I'm not a holder of all the keyword |
| research knowledge so definitely I don't |
| know is there an audience for that yeah |
| that's that's the big thing is it it's |
| not just about picking a niche or or |
| finding a niche that you would enjoy |
| it's also about is there a is there a |
| demand for that and I think just based |
| because I know you're that Niche that |
| you're describing I'm I feel that you |
| know I'm not personally very witchy |
| myself but my mom certainly is and I'm |
| definitely a crystal collector |
| um so I would say yes but do your |
| research don't just take it from me yeah |
| they'll definitely do your research is |
| is there is there an audience for for |
| what you're selling for for instance if |
| you sell like sexy pickle and zombie |
| themed lingerie I |
| probably not an audience for that I'd |
| buy you something you're weird though no |
| for you oh for me a little little pickle |
| my lingerie is my hair |
| that's true you've got a full fursuit |
| I'm a Greek and Italian man you're a |
| fuzzy man everything I make is around |
| the outdoors is that too wide it really |
| depends it really depends because you're |
| not an outdoor person uh it depends on |
| if you have a certain demographic in |
| mind because there's a difference |
| between Outdoors hike and hikers yeah |
| there's a difference between outdoors |
| and outdoorsmen |
| um because if you're saying like |
| everything outdoors like I sell patio |
| furniture and outdoor decorations and |
| also like tents and Survival equipment |
| but I also sell like this and this and |
| that like yeah that's definitely too |
| much but if like Outdoors is your thing |
| and you sell like maybe some like hand |
| knit blankets for camping and yeah you |
| you get what I'm saying I'm assuming |
| that you do some type of art or |
| something and you put you know if you do |
| like art with trees and wild animals I |
| would still try try to Define your Niche |
| a little bit Outdoors is pretty broad is |
| it things for gardeners is it things for |
| hiking is it Woodland North American |
| Woodland is it you know uh is it desert |
| Outdoors are you doing different biomes |
| is it southwestern style uh I Outdoors |
| everything is outdoors |
| you know that's like saying his house to |
| Broad it's kind of broad what what kind |
| of Outdoors what are we talking here |
| yeah you're that's that's another thing |
| is that a lot of the times people say I |
| don't know my Niche and you'll you'll |
| think you're up here but you're actually |
| a lot deeper into a niche than you think |
| you are like you you say Outdoors but |
| you're probably selling something within |
| the outdoor realm that is a smaller |
| Niche so watercolor flowers watercolor |
| Landscapes you know animals uh when |
| starting another shop well the good |
| ranking of the first shop helped the |
| second store not even a little no they |
| don't even relate unless it's a band and |
| then they're both bad |
| yeah if you if you get banned then they |
| all get banned uh that was somebody |
| asking somebody else a question |
| Chelsea oh she said or should I specify |
| to whimsegoth or Cottage core Etc which |
| is |
| um for her jewelry once again just type |
| those terms into uh the u-rank keyword |
| tool and |
| see how many people are searching for |
| them |
| saw some dude say to put a quantity of |
| and your sales will blow up well |
| that's stupid I was gonna say well some |
| dude is stupid to ask him decide to ask |
| him to cite his sources for that because |
| that's not true uh are you using a you |
| ever said that okay uh are you gonna |
| stream on Twitch today yeah I'm actually |
| going to post the the link |
| with us tonight guys we only had uh what |
| we had actually come over |
| to you a lot more when there's only |
| of you you're the only ones we have to |
| talk to yeah twitch is all about talking |
| the gameplay is secondary even though |
| it's the only thing on the screen I just |
| posted it in the chat here if you want |
| to hang out with us PM Eastern |
| Eastern Time pm central pm Central |
| :00 PM |
| Pacific and then uh |
| midnight in the UK we're playing valheim |
| valheim |
| I'm creating Tumblr listings today is |
| SEO effective negatively when I create a |
| new listing and then duplicate it no |
| everything else is the same other than |
| the design on the Tumblr uh no it's it's |
| uh nothing is affected negatively but |
| you do not carry over any listing |
| quality score when you copy the listing |
| to a new one it's basically counted as a |
| as a brand new listing |
| um you're just kind of saving yourself |
| some time on descriptions oh God I I |
| definitely that was like that was my |
| go-to but um one thing I will say is is |
| even the Tumblers aren't all identical |
| so try to get unique with what is on the |
| Tumblers that way you can get a little |
| bit of keyword diversity but in terms of |
| like the description and describing like |
| oh this is a titanium tumbler with a |
| metal straw and a plastic like that can |
| all you can duplicate that if you don't |
| game can you still come hang out yeah |
| dude come over to Twitch you don't even |
| have to make an account you can just |
| come over and watch a second ad and |
| watch us play games I will warn that um |
| we're on the screen you can see our face |
| yeah we're I put us in like the top |
| corners and then the games on there and |
| you can talk to us hang out it's a it's |
| a fun way to come and hang out with us |
| in a way that is less professional but |
| again I will warn um no kids in the room |
| we do get very inappropriate |
| um I will not filter myself on my own |
| twitch Channel yeah we're that's it's |
| like the late night hang out with the |
| adults very adult themed yeah the game |
| isn't the game is we're building a house |
| yeah we're building a house Viking stuff |
| it's fun it's fun uh I've been changing |
| directions with my shop trying to rank |
| for a completely different Niche am I |
| better to start off with a new shot no |
| no because you still necessarily your |
| overall |
| um customer and Marketplace experience |
| score which once again that's the the |
| sum total of your your good credibility |
| with Etsy now if you had like a bunch of |
| bad reviews it might be better to start |
| a new one but honestly it sounds like |
| you've you've already built a you know a |
| foundation I would just go with that um |
| and and pivot as I say just make your |
| shift and start working to be be more |
| topically consistent with the listings |
| and keywords that you use in the future |
| that way Etsy can start recognizing you |
| for your new niche |
| uh so my Etsy shop has zodiac products |
| and a mosaic style it's pod and Mosaic |
| isn't something people search for in |
| digital art stuff do you have any tips |
| yeah don't use the term Mosaic I would |
| never search for Mosaic zodiac products |
| that's way too Niche but I might search |
| for zodiac slash astrology think about |
| the types of pers persons people who are |
| buying uh zodiac slash astrology themed |
| products they're going to be Whimsical |
| maybe you could tap into the witchy |
| Market I see a lot of Wiccan and Pagan |
| shops that have some pretty cool like |
| astrological themed products |
| um tap into the type of people that are |
| buying those products don't just try to |
| describe what it is because they're |
| nobody if nobody knows that the Mosaic |
| zodiac products exist they're not going |
| to know to search those things but what |
| are they searching |
| um maybe Pisces wall art Pisces whatever |
| did you say you sold shirts Pisces shirt |
| those are very basic terms witchy shirt |
| witchy astrology shirt there's a lot of |
| different ways that you can still kind |
| of benefit from that Niche without |
| getting too descriptive about what your |
| product is in your keywords |
| is it worth it to use Etsy ads at one |
| dollar per day we can't tell you that |
| yeah if you make sure if you make money |
| on it then it is if if you don't then |
| it's not ads on Etsy have been |
| inconsistent for years so they're either |
| going to work for you at some numerical |
| value or they're not some people rely |
| entirely on their ad revenue and it |
| works amazingly for them some people put |
| hundreds of dollars into it a month and |
| get literally no results whatsoever so |
| they still seem kind of random give them |
| a shot put a budget into it that you're |
| comfortable with let it sit for to |
| to days I mean you really can't get |
| conclusive evidence on whether |
| something's working unless you test it |
| for a long enough period to actually get |
| conclusive results so try it for a |
| dollar for days if you got the budget |
| five dollars for maybe the next days |
| then knock it down a little bit if you |
| don't want to make it enough and then |
| after like days or so if you're not |
| seeing any results whatsoever then that |
| value at least you know isn't worth it |
| to |
| can I check how old a certain listing is |
| VSP rank um I believe so can we pop |
| e-rank open sorry I |
| okay um you don't have any listings |
| you're gonna have to go into yeah you |
| know I mean elf adapt oh you're an |
| alphabet got it yeah if you went go in |
| the listings Tab and click on |
| showing that we only have one active |
| listing in the shop |
| that's not good I wonder why |
| uh you need to refresh your data |
| um maybe so you no actually I don't |
| think that you can I think I know I'm I |
| know I think that you can only see the |
| last updated date unfortunately |
| so uh age days |
| oh okay oh yep yep yep so if you are |
| on the it's in the active listings |
| and you're zoomed out enough right here |
| you can see it doesn't give you the |
| exact day but it tells you how old the |
| listing is why is it always |
| only show things did our other |
| we also need to talk to Anthony too |
| because I think having an exact date |
| instead of age it would be way better |
| because I'm gonna have to sit here and |
| like can you have refresh data I just |
| want to see don't forget to hit the |
| refresh data button let me go back to |
| our faces while it's doing that oh but |
| we want to see Anthony in his Little |
| Submarine oh yeah there it goes there it |
| goes there it goes you want to show it |
| to him again yeah |
| yeah okay sure so I can't see the top |
| right hand corner yeah so days |
| there's yeah you just got to be zoomed |
| out far enough okay |
| okay |
| they don't even know why we're doing |
| that that was just for us I I look so |
| angry |
| I look so angry is it my makeup did I do |
| my makeup super maybe it's my eyebrows I |
| do my mustache like this that hides my |
| frown |
| you look like a s cartoon villain |
| you're coming for you guys you'll never |
| catch me Scooby-Doo uh does title work |
| similar to tags |
| does it works |
| they work together |
| that's almost like saying does eggs work |
| similar to flour for a cake |
| no |
| they were different for the same purpose |
| um it sounds like you're a little bit |
| newer you should definitely take my |
| science about C success Workshop it's |
| free it's down below it's only like |
| minutes long that's going to explain |
| like if you're a total newbie to tags |
| and titles that's the SEO that's going |
| to teach you how Etsy algorithm |
| algorithm algorithm |
| how the algorithm works and then after |
| you take the workshop down below the |
| workshop there's also going to be a |
| minute how to do Etsy SEO step-by-step |
| video that you also get included with |
| that so |
| um I would definitely start there |
| because that's going to help you to lay |
| a foundation for your success all of |
| that's free there's no weird life sales |
| pitches or anything like that but that's |
| going to help you to understand |
| why and how have these algorithm works |
| and how it ranks your listings in search |
| which is basically how you're going to |
| get traffic people seeing your listings |
| um and then you can move on and actually |
| learn how to put those lessons into |
| practice in the minute how to do scsu |
| so be sure to check that out all the |
| free stuff is down there my |
| marketing calendars I don't talk about |
| those enough I just launched those those |
| are down there too if you don't know |
| when to launch collections when you |
| should when should I start thinking |
| about Valentine's Day when should I |
| start thinking about Mother's Day it's |
| all on there it's on the couch on the |
| calendar it tells you when to start |
| thinking about that they're there and |
| you get little tips from me every month |
| you get your Alpha Advantage tip which |
| is you know a personal tip for me to |
| start thinking about that month |
| uh was there an update to e-rank I don't |
| see the daily sale for a listing anymore |
| there was |
| um Anthony gave me permission to share |
| what's well he gave Pam permission and |
| Pam told me |
| um we removed that |
| because we are talking to Etsy directly |
| uh Anthony had a meeting with somebody |
| from Etsy showed them the tool we're |
| trying to figure out how we can get more |
| benefit from Etsy and how they can maybe |
| start recommending us or benefit |
| directly from that seat exactly it's not |
| just as a proxy product using their API |
| exactly |
| um and we want to you know cozy up to |
| them a little bit would give them a |
| little yeah give them a little smooch |
| and during that tour of e-rank and what |
| e-rank does uh they didn't seem to like |
| that very much they weren't mad they |
| didn't they didn't tell us we had to |
| remove it but they didn't seem to be a |
| fan of it so you notched it so we got |
| rid of it um because we want to create |
| better tools and we know that having a |
| more close connection with Etsy directly |
| is going to allow us to do that we don't |
| want to do anything they don't like and |
| if they have stated that they're not a |
| fan of it it's not worth it and it's and |
| it's not a piece of data that we feel is |
| an integral part of what you rank is and |
| at the end of the day anyway keeping |
| keeping Etsy happy is how e-rank stays |
| alive because at any given point |
| Etsy could say we don't like what you're |
| doing and cut off our access to the API |
| yeah so |
| yes |
| uh if searching products and niches how |
| do you get down to see individual |
| listings in those areas if you're on the |
| keyword tool for example you just scroll |
| down and you can see the top ranking |
| listings |
| um |
| for those particular keywords just keep |
| scrolling down just if you scroll scroll |
| scroll you're going to see all kinds of |
| data but it's all on the keyword do you |
| guys have any wanting any rank account |
| now well it's free so do it yeah just |
| time have some fun |
| uh if your store is offering artwork in |
| a known artist style should you include |
| their name in the title |
| you should not |
| don't use a name that you don't own the |
| property to ever yeah for any reason |
| even if it has nothing to do even in |
| your description yeah no inspired by is |
| not a copyright protection be careful |
| you can't Target their their audiences |
| by utilizing their name because then |
| you're creating what is you know |
| considered brand confusion unless you're |
| like related to them then yeah you've |
| got to have permission uh with SEO on |
| best sellers when it starts not selling |
| anymore how long do you wait to mess |
| with the SEO I had a bestseller but now |
| it's it isn't selling lots of favorites |
| no buys or is it just the slow time it's |
| just a slow time if you're still getting |
| favorites that means that it's still |
| being found in search I wouldn't touch |
| it excuse me we're hitting you know our |
| our initial slump and then things to |
| kind of pick up pick back up in February |
| March and April then they slow back down |
| for the summer and then they pick back |
| up starting around August so |
| um if if you're getting a lot of |
| favorites I wouldn't touch it right now |
| I would kind of let it sit maybe do some |
| social media promoting uh try to try to |
| encourage some sales give your audience |
| A little nudge run a coupon for your |
| product if you can stream is gradually |
| getting spicier and it always does the |
| longer it goes the more tired we get the |
| spicier it gets that's how it works |
| spicy spicy spicy spicy spicy how about |
| every time we start getting spicy you |
| guys indicate it with peppers pepper |
| emojis because I don't think we notice |
| it all this Peppers peaches and |
| eggplants here's the thing I have a |
| video I had a video go viral this week |
| this week because of that video |
| there's like of you here so I'm |
| assuming there's at least a few new that |
| video went viral which is awesome |
| because you know ad Revenue hello |
| um |
| man people got hey angry we got more |
| hate for that well here's the thing with |
| that video most of the people who came |
| over and watched it they're not |
| businesses they just want they want the |
| tea they want to know here's my opinion |
| they want to know about because it's a |
| news you know my video has more reviews |
| than any of the news stations that |
| reported it on YouTube yeah it blew up |
| so um it's great it's great but because |
| of that it's a bunch of comments from |
| people who don't run businesses and |
| they're like well I think here's my |
| opinion I don't have a YouTube channel |
| where I could be expressing this opinion |
| so I'm gonna express it on yours right |
| and then the number of times that people |
| said use you said Blood and Honey is is |
| uh satirical and that's why they can do |
| they can make that movie but Winnie the |
| Pooh is in the public domain Winnie the |
| Pooh's in the public domain there are at |
| least comments on the video stating |
| that Winnie Pooh's or Winnie the Pooh is |
| in the public domain except in Blood and |
| Honey he's wearing a red shirt and once |
| you put a red shirt on the Poo the poo |
| is then now Disney's poo |
| you cannot put a red shirt on poo even |
| if poo is in the public domain red shirt |
| poo belongs to Disney |
| attire and that is why they can't get in |
| trouble but red shirt red shirt poo |
| needs to be our next stupid mug just |
| like the poop emoji with a red shirt red |
| shirt poo but um but yeah so you know |
| that that video I'm to the point now |
| where I'm like not even looking at the |
| comments anymore because there are so |
| many comments I've never had a video go |
| viral to that extent we really do try to |
| like have a response on most of at least |
| the first day's comments and good God |
| she was in her computer all day I had |
| some of the comments we just had to |
| delete because they were so stupid that |
| we just couldn't leave them anyway yeah |
| that was crazy we only got minutes |
| left so let's try to blast through it |
| it's fine uh I have that no I gotta buy |
| tickets no you're fine no it's not no |
| it's fine it's not fine I'm saying it's |
| fine for you to continue I did not mean |
| to burp like that that came out and I am |
| so sorry you are so gross why would you |
| do that it came out nobody's posting |
| peppers in the Emojis so nobody nobody |
| thinks it's spicy uh I have the free |
| e-rank plan and I can't even see average |
| searches on a keyword you make it sound |
| like I should be able to see all the |
| info but just limited to the amount of |
| keywords I can research per day am I |
| doing something wrong no you are hitting |
| you're hitting your your threshold |
| um or or |
| there are tools that there are going to |
| be limitations by |
| um I'm not quite sure what you're |
| specifically |
| asking it there are some tools that |
| you're not going to be able to access |
| fully you'll be able to see uh relative |
| searches you'll be able to see you know |
| a little bit of search data we recommend |
| everybody start out with that free plan |
| until they get familiar with it but the |
| thing is data is expensive I don't make |
| the rules it's Anthony's company uh I |
| wish that we could give it all away for |
| free but data is new car new car every |
| month new new sports car designer sports |
| car every single month and every time |
| the bit of income goes up we spend a |
| little bit more Anthony is intentionally |
| spending his money on his business yeah |
| yeah so no you're not going to get as |
| much with the free plan and I know that |
| it kind of sucks but I do recommend |
| starting out with free that way you can |
| get a taste for it and if you feel like |
| you're not getting enough out of it then |
| that's a good indicator tax deduction |
| like it is it's a business write-off I |
| mean obviously talk to your accountant |
| not tax professionals here but it's a |
| resource that is is required to optimize |
| your business and we're the only |
| out there there are no other free ones |
| no the other ones might give you a trial |
| or something I don't know how to keep up |
| with them anymore but yeah anyway |
| there's the |
| peppers |
| really want to do the Etsy training |
| program ha begins June th crazy of the |
| subject I can |
| claim at the end of the year as a |
| learning expense okay yeah yeah oh yeah |
| yeah also talk to your tax accountant |
| because some of them will say that it's |
| a business expense and some of them |
| won't we're not an accredited Academy |
| because this is an educational material |
| it's teaching you how to run a business |
| right |
| talk to your accountant I don't even |
| know how to do twitch I did watch my |
| nephew in a video just open it up sign |
| up make an account oh yeah you to watch |
| it you just got to be there when when it |
| starts though if you link your Amazon |
| Prime you can subscribe to a channel for |
| free for free you get little little do |
| they get incentives for subscribing to I |
| don't know uh yeah you get my emotes oh |
| you get my emotes you can also gift Subs |
| to other people for |
| up to but I don't have any other |
| benefits set up for the tiers yet but |
| anyway hi friends question do you have |
| to specify on each store that you have |
| other stores yes yes you do yes it needs |
| to be in your bio like in your um |
| your actual shop owner bio |
| um and a lot of people stick it down in |
| their like actual shop policies as well |
| spiritual is an in thing and goes with |
| astrology yeah there you go spirituality |
| is really big right now yeah |
| non-denominational spirituality yeah uh |
| I sell greeting cards I struggle with |
| figuring out a niche since cards can be |
| for many different occasions any ideas |
| but pick one that you're passionate |
| about right uh there's tons of uh hello |
| mosswood uh that's Aaron one of our |
| students and she does these super cute |
| little characters and puns for her cards |
| Amber Marie she does dog portrait cards |
| all of her cards have Pet Portraits on |
| them |
| um so don't just think about you know |
| think about the art style that you're |
| putting on them or you know maybe maybe |
| you do cat cards cards for cat owners |
| you can do birthdays anniversaries |
| everything for for cat lovers |
| um it just depends on what you're |
| passionate about |
| people are posting the spicy peppers but |
| we didn't do anything what did we do are |
| we being spicy what did we do |
| I just watched your other video about |
| right infringement can we use public |
| domain art from museums as long as it's |
| public domain and be sure to check |
| because we just had somebody comment on |
| that video who is in college for |
| um for some type of like art |
| something or other but they said |
| basically that the Mona Lisa for example |
| is technically public domain but the |
| depiction of the Mona Lisa is owned by |
| the museum and therefore not everybody |
| can make like Mona Lisa themed products |
| from from what they said and I'm just |
| basing that off of somebody who |
| commented this is an extremely specific |
| legal question I would talk to a legal |
| professional if if that |
| justanswercom you can pay a couple |
| dollars you can submit a question to a |
| lawyer then you don't have the stress of |
| having to figure out how to hire a |
| lawyer you just send them a question for |
| a couple bucks |
| uh my shop keeps showing just one item |
| when I pull it up few people saying the |
| same thing what was happening to you |
| just just click refresh data yeah top |
| top right if e-rank's ever wonky orange |
| button that says refresh data huge lag |
| that I am responding to mark saying |
| about Peppers but we didn't say anything |
| spicy if you you might actually just be |
| behind in the chat or in the in the |
| video when in like minutes when you |
| get there click the click the little |
| button that actually said it's not a |
| button the little thing that says live |
| and that should take you to the end it |
| should be on the screen it's like live |
| dot you just click that and it should |
| take you to the live |
| sometimes there's a lag |
| if you do a listing audit it shows the |
| date it was uploaded okay got it |
| looking for questions how much time will |
| it take for any new listing to show on |
| the first or second page that so let me |
| let me let me erase some words from your |
| brain okay because when we are when |
| we're too much |
| when we are talking about search engine |
| optimization what you're using right now |
| are terms that you're going to be |
| familiar with from Google but with Etsy |
| there is no rank on page one now what |
| you are seeing when you go to Etsy and |
| you try to find your rank on Etsy is you |
| are seeing your personalized results it |
| doesn't matter if you log out it doesn't |
| matter if you use an incognito window it |
| doesn't matter if you use a VPN and |
| change your IP |
| you are getting a layer of |
| personalization everybody who performs |
| that search is going to see different |
| results what you can do if you want to |
| see that direct from etsy's API stripped |
| of personalization so you can get an |
| average of ID or idea of where you would |
| be ranking for a majority of people you |
| can go to e-rankcom and use the rank |
| Checker tool type in some keywords that |
| are related to your product and see |
| where you show up in search based on the |
| data that is stripped of personalization |
| now you can't go to Etsy and try to fact |
| check that because then the |
| personalization gets applied but the |
| data that we have on e-rank is direct |
| from etsy's API now let me backtrack a |
| little bit how much time will it take |
| any new listing to show on first or |
| second page there is no way to answer |
| that because listings don't show on page |
| one or two based on just the keywords |
| that you put in there keywords are just |
| one factor that contribute to ranking |
| there are seven that Etsy tells us about |
| in probably a hundred more that they |
| don't I highly highly recommend that if |
| you want to learn more about the |
| algorithm you sign up for that free |
| Workshop it's down below it's |
| pre-recorded there's no sales pictures |
| it doesn't ask you to buy anything it's |
| totally free it's like -ish minutes |
| long it's called the science of etsy |
| success in that Workshop I break down |
| all of the factors that play in to |
| etsy's ranking algorithm that way you |
| know what you can do in order to better |
| the chances that you'll rank on page one |
| or two however you are competing with |
| over million other sellers you are |
| going to have to work very hard for a |
| long time to rank on page one or two and |
| it is going to be completely dependent |
| on what Niche you're ranking in what is |
| the keyword that you're trying to rank |
| for how much competition does that term |
| already have what type of listing |
| quality scores do you already have what |
| is your customer and Marketplace |
| experience score looking like which you |
| know those aren't even scores that |
| you're able to see as a seller |
| um so there are a lot of factors that |
| play in don't get yourself caught up in |
| Etsy YouTube videos that are titled rank |
| page one on Etsy |
| of the time it's either clickbait |
| or the person has no idea what they're |
| talking about |
| and I hate to be that that person who's |
| like only I know what I'm talking about |
| because that's not true there are plenty |
| of great Etsy YouTubers out there who |
| are fantastic teaching Etsy SEO Pam |
| duthie for example she also works at |
| e-rank but be careful who you listen to |
| online because |
| Pam and I just have the benefit of being |
| you know |
| tied to e-rank I am a manager at etsy's |
| largest SEO tool |
| a lot of people who give SEO advice out |
| there on YouTube they're just basing it |
| off of what they think is right and |
| unfortunately what they think is right |
| often isn't right and I'm sure that |
| there are at least of you in the |
| comments right now who can verify that |
| you've watched a YouTube video about how |
| I made a million dollars on Etsy and it |
| was just book |
| bunk bunk bunk |
| spicy can be good it's also authentic |
| because it's a glimpse of your everyday |
| personality if you want a glimpse of our |
| everyday personality click on the link I |
| just posted uh for twitch we'll be there |
| at pm Eastern time come on Kim wants |
| up come on |
| come on |
| he said pick me up guys |
| come here stinky |
| all right here have mama okay Disney's |
| poo |
| there you go stream have some new dude |
| to the video love you guys awesome I |
| love that you love us already that's |
| cool most people probably joined and |
| were like oh who are these weirdos the |
| law doesn't have an opinion nope and |
| neither do lawyers |
| their opinion is you're wrong it's |
| that's true if you're if your uh lawyers |
| can't beat their lawyers then you need |
| to not screw around |
| looking for questions sorry don't know |
| why it's hiding random ones it's hiding |
| pepper emojis |
| can we figure out where you want to go |
| he said hold me like a baby he wants to |
| be held like a baby he does he climbs up |
| on my shoulders in the morning |
| okay okay |
| talking about IP a lot lately and I make |
| costumes so making something that is |
| similar to characters from various |
| places |
| from what everyone says is IP |
| infringement but how do I how do costume |
| stores get past that |
| costume stores most of the time are |
| selling products that they've purchased |
| that are already licensed well if no |
| like for example |
| um that's like we saw that Edward Cullen |
| costume at the the uh Spirit Halloween |
| and it was called Midnight Romeo yeah |
| um so the short answer is they're able |
| to get away on the on the term on |
| basically satire and you have to |
| consider that the companies that are |
| creating those costumes like Spirit |
| Halloween for example those are huge |
| corporations you are a small business if |
| Disney decided to sue they would have |
| you know |
| not not really a a winning chance but |
| they would able be able to probably |
| fight a little bit in court you know |
| your lawyers would not be able to beat |
| Disney's lawyers you |
| the closer you get to how these |
| characters actually look the more at |
| risk you are I know it sucks Etsy |
| doesn't care about satire they don't |
| care about subjectivity even if the law |
| states that satirical content is fine |
| Etsy doesn't care |
| um so you just you need to be careful I |
| understand that there are other |
| businesses that do it but that doesn't |
| mean that you are going to be able to as |
| a small business get away with it and |
| not without trouble and is it really |
| something that you want to deal with |
| down the line because I would just |
| rather not even |
| risk it |
| yeah |
| look at you guys jump loving e-rank how |
| do you sign up with Amazon Prime I think |
| you have to do it in your in your |
| account you you sign up and then you |
| link your Amazon Prime because twitch is |
| owned by Amazon |
| uh if I sell crocheted items and |
| patterns so I need separate shops for |
| them not necessarily you're gonna |
| probably different Target audiences but |
| it's |
| it's fun |
| do you have to declare or you have to |
| declare multiple stores question mark I |
| was thinking doing a bright and a dark |
| store one for hippies one's for Goths |
| basically you don't have to do anything |
| no you have to put you have to declare |
| that you have multiple shops in your |
| yeah yeah yeah yeah yeah yeah yes it |
| isn't that's actually a Nazis terms of |
| use |
| what's up so if I drew an Adventure Time |
| art style version of Mona Lisa that's a |
| No-No that is a No-No yeah |
| yeah unfortunately just found your |
| channel awesome |
| oh that's awesome publicly about this |
| stuff I'm a graphic designer and have to |
| explain a copyright all the time dude |
| link my video if you don't want to |
| explain it because people are so they're |
| they're so dumb people people I get so |
| frustrated it's not it's not it's not |
| ignorance honestly when it comes to it |
| it's people just don't care that's yeah |
| they they don't care and they get so mad |
| at those who are just stating the law |
| and that's all my video was yeah people |
| get upset at the law and people get |
| upset that they that I live in America |
| it's free I can do what I want and |
| that's that's not how that works at all |
| let me I never so free Mark and I we |
| don't ever talk about our political |
| backgrounds or any because it doesn't |
| matter it doesn't matter to you guys |
| like you know and it doesn't it it |
| doesn't help our info at all but I |
| deleted two comments on that video one |
| calling me a liberal Snowflake and one |
| calling me a Trumper I'm like we are |
| actually neither everyone a little bit |
| of clarity which is it like |
| thank you so much we're one of the |
| weirdos we don't support or vote for |
| either of those parties so way way way |
| off kilter there anyway oh my God like |
| why it's it's funny that people like to |
| take the automatic political approach |
| when at the end of the day both of those |
| parties suck and we're not associated |
| with either why do why there's nothing |
| about that what an angry grandmas you |
| got them yeah literally that's literally |
| what it is I got so many and some oh I |
| got all kinds of angry grandpas in there |
| oh in Disney so woke these days it was |
| non-stop I deleted a bunch of those two |
| woke is my favorite word because no one |
| really knows what it means |
| um so I named my paint pony creative |
| because I wanted to hate Pony Queen okay |
| I gotcha I wanted to expand into many |
| things eventually our Prince cards |
| handmade items I'm an indigenous artist |
| so the design of my shop is largely |
| based around that but if you have an |
| idea for say a cute cartoon cat |
| printables should I open a different |
| shop yes there's a big difference |
| between indigenous and cartoon cats and |
| I'm taking the cat upstairs because he's |
| getting destructive now yeah I would say |
| that you should separate those things |
| because if I so for example |
| um Mark's grandmother she absolutely |
| like it's her favorite thing she |
| collects tons of pottery from where |
| she's traveled and and you know stopped |
| in it little like reservation shops and |
| she just she loves it |
| but if she went into your shop and saw a |
| bunch of cat things as well she would |
| wonder why the heck are there cat things |
| are you talking about my grandma yeah oh |
| no I killed the light oh you've broken |
| the illusion see and this is exactly why |
| we have the light on look how terrible |
| that looks without the light |
| um so I would say that it might be |
| a better idea to to open a different |
| shop for more you know Whimsical fun |
| goofy things |
| um let's see my target is Mom to be and |
| new moms I have one type of handmade |
| physical product I want to do pod too do |
| you remember sticking to or recommend |
| sticking to one or two products like |
| shirts or is it a good idea okay |
| your targets you have one type of |
| handmade physical product and you want |
| to do print on demand do you recommend |
| sticking to one or two products like |
| t-shirts |
| or is it a good idea I'm not quite sure |
| what you're asking |
| I have one type of handmade physical |
| product I want to do pod as well do you |
| recommend you recommend recommend |
| sticking one or two products |
| yeah you'll have to elaborate we lost |
| you there at the end yeah I'm not quite |
| sure what you're what you're asking feel |
| free to resubmit it |
| uh |
| uh oh or is it a good idea to try |
| multiple products to see what works the |
| best oh got it got it um experiment a |
| little bit uh trying to experiment with |
| pod because you can easily deactivate |
| them and they don't take that much work |
| to do |
| um so it's it's fine to experiment |
| how do sales help SEO |
| that Workshop that I keep talking about |
| down below is going to explain all that |
| the short answer is that they help your |
| listing quality score which is one of |
| the factors that Etsy uses one of the |
| primary factors that Etsy uses to rank |
| your listings in search SEO is search |
| engine optimization when you make a sale |
| that listing quality score is what Etsy |
| uses in order to decide okay we should |
| show this listing to more people because |
| someone bought it there for it is |
| interesting to them so we're going to |
| show it to even more people you are |
| search engine optimizing you are doing |
| things that optimize that listing for |
| search engines and when that listing |
| sells it is further being optimized more |
| for the search engine because etsy's |
| more likely to recommend its people and |
| it's more likely to sell more but watch |
| that Workshop it is free and it'll |
| explain all this and lots and lots of uh |
| lots of detail how do sales help with us |
| are we I just read that |
| it's so I'm gonna try to blast |
| through the last couple of questions |
| nothing nothing big |
| and keep your explanations less than |
| five minutes |
| yeah well I've got tickets to buy if I |
| well you know how it happens so that's |
| probably already live uh if I sell |
| crochet baby and kids toys like animals |
| and Dolls cpsc compliant but they don't |
| follow a specific color theme scheme how |
| should I pick branding colors for |
| cohesiveness your product colors and |
| your branding colors don't have to have |
| anything to do with them Tiffany and cos |
| Tiffany blue colors and the color that |
| you ever see in their jewelry they don't |
| make Tiffany blue jewelry you should |
| base your colors around the the feelings |
| that you want your brand to promote if |
| you're creating products for children I |
| would highly recommend looking into a |
| bit of color psychology and choosing |
| some colors that relate to the age |
| demographic that you're looking at |
| babies for example you're going to use |
| more pastels pink and gray baby blue and |
| gray blue and green pink and blue blue |
| and yellow pink and yellow like there's |
| there's a palette if you're doing older |
| kids then you might want to up the |
| vibrancy and go into to more bright |
| colors but just search color psychology |
| and you should get lots of charts that's |
| one of the primary things I teach in my |
| handmade Alpha Academy which guys if |
| you're interested in my coaching for all |
| of you who are new here I do have a |
| coaching program it doesn't open until |
| June th for enrollment |
| um because we do it in small batches |
| however you can get on the waiting list |
| and that's down below and that's going |
| to ensure that you get a notification |
| when it opens it doesn't obligate you to |
| buy it just means that you get a little |
| extra information about it um and yeah |
| so I don't know how you slowly scoop |
| that way throughout streams it's very |
| strange yeah I that's the second time |
| I've had to pull you back over |
| uh I feel like I'm getting overcharged |
| on my Etsy ads how do I fix this you |
| either turn them off or you message Etsy |
| yeah we don't work for Etsy so we can't |
| really how do you do that for you yeah |
| how how why do you feel like you're |
| getting overcharged um your ads should |
| never be cutting into your profits if |
| they are you need to turn them off |
| other than initially sometimes you might |
| spend more than you need to but that's a |
| different topic for a different day |
| uh and we're gonna go down to patricio's |
| comment because they're still just |
| rolling in uh I sell Christmas ornaments |
| of pets made of yarn any tips or what to |
| sell for the rest of year it's my first |
| year on Etsy assuming people probably |
| aren't interested in ornaments the rest |
| of the year |
| um could you make the pets um is there |
| any way that you can make those |
| ornaments memorials |
| I I know that when Eddie passed away uh |
| last March I was looking I had like a |
| little ornament hook |
| and I wanted something that I could hang |
| on it above her box of Ashes |
| um and I was looking for some type of |
| little thing to hang so if you could get |
| some ornament standing ornament hooks |
| um you know to display your products |
| that would be considered something that |
| you could sell alongside your product |
| because it is an item that is that is |
| necessary for your item therefore that |
| doesn't need to be handmade as long as |
| the the ornament is you could do them as |
| Pet Memorial thanks to and then maybe |
| get like some type of you can buy pet |
| urns on Amazon empty for super duper |
| cheap just buy a cheap urn and use it |
| for your example photo so people can see |
| how it could be used |
| people get mad when I tell them they |
| can't take random images off the |
| internet and make them into a logo thank |
| you exactly but Disney is corrupt |
| they're not corrupt they're a business |
| I'm gonna start taking your stuff and |
| right |
| uh does tag order matter when adding |
| tags to listings it does not not even a |
| tiny bit now the order that you have |
| your exact matches does matter within a |
| tag so for example if I wanted to exact |
| match for blue metal tumbler |
| um you wouldn't put Tumblr metal blue |
| Tumblr metal blue right within a single |
| tag um sometimes you have to break them |
| up because the tags are too long but |
| just break them up in the way that makes |
| the most sense for example when I sold |
| skeleton key necklaces I would break it |
| up at skeleton key and necklace because |
| skeleton key necklace was too long and |
| it wouldn't make sense for me to call it |
| a skeleton and a cute necklace because I |
| wasn't selling a skeleton I was settling |
| a skeleton key necklace how does that |
| light work that is actually a stage |
| light that I use to light up my guitar |
| cabinets when playing live because they |
| look really cool when you get a light |
| and I use a it's from a company called |
| Chauvet DJ and I have a DMX foot |
| controller over here that I just leave |
| running and when I want to turn that |
| light back on all I have to do is plug |
| the DMX Cable in unplug it and it goes |
| to the setting that it was at and also |
| you can control it via Bluetooth |
| it's not very good big |
| anyway can you mention your favorite pod |
| companies uh I personally use printify |
| and pretzel |
| um I like them both for different |
| reasons printful they print everything |
| themselves uh so everything is going |
| direct through printful printify is a |
| they don't print anything they work with |
| a lot of little Distributors that work |
| underneath them but that gives you a |
| nice |
| um variety of different types of |
| products that printful doesn't have I |
| like both |
| um and we have a couple products from |
| printed mint as well |
| hey guys totally new to this Channel and |
| uh and to Etsy sellers Community self |
| learning I just wrote a first draft |
| business plan last night is there a way |
| to iterate on a product before lunch |
| like testing an MVP |
| um so |
| the thing is |
| your best bet is to just |
| throw out a concept into your shop |
| because if it doesn't gain any traction |
| then you can just remove it and nobody's |
| gonna start building brand associations |
| with a brand new shop |
| um first obviously you need to do your |
| research you need to hop onto e-rank you |
| need to make sure that you've got some |
| keyword Pathways that are going to lead |
| people to your shop a lot of people come |
| to me and say I just it came up with a |
| totally original idea and I'm like well |
| that's great |
| how are you going to Market it how are |
| you going to find people how are you |
| going to bring people to that listing if |
| it's a totally new idea that nobody's |
| thought of before so get a keyword |
| strategy down toss that listing in your |
| shop just to see how it does you can |
| always take it out later it's not like |
| you have a huge audience that's watching |
| all of your moves if Coca-Cola launches |
| a product and it does bad everybody sees |
| it you're not Coca-Cola you're tiny so |
| um you can do that I also recommend |
| taking your idea and asking you know for |
| some feedback in our public Facebook |
| group The handmade Alpha Facebook |
| Community has thousands and thousands |
| and thousands of members you can you |
| know talk about your products ask people |
| what they think hey is this something |
| you would buy is this something you |
| would even use does anybody have any |
| feedback on this thing |
| um and you know that might be a good way |
| to brainstorm with others who are you |
| know also have the same goals as you so |
| that was the last question nicolta said |
| I got those with my cdjs I DJ here in |
| Miami at clubs that's interesting please |
| follow me on Instagram and message me |
| because I would like to network with you |
| I'm actually getting into DJing myself I |
| do production for EDM music myself I'm |
| still kind of getting into it and I'm |
| getting ready to do this kind of stuff I |
| might want to pick your brain a little |
| bit I prefer more the EDM stuff than |
| just general Club DJ but yeah we're |
| getting our lost lands tickets today at |
| PM any other base heads here getting |
| lost lands tickets today I'm pretty I'm |
| pretty I'm pretty stoked on this year I |
| would like to if anybody's going to Lost |
| lands I would like to know that they're |
| looking for me because first of all |
| we're not sober but you get screwed up |
| at a at a music festival I was so you |
| were in line for my first drink and you |
| were getting me a white claw like I was |
| not drunk I hadn't had anything but it |
| was so loud one of you are you here I |
| can't even remember who I'm gonna post |
| my Instagram that's fine |
| um but her him um so I had somebody walk |
| up to me at this huge show loud like |
| people and I was wearing this cute |
| little dinosaur backpack and I had tons |
| of people coming up to me I like your |
| backpack I like your backpack and I |
| couldn't hear anything so all day I'm |
| just like yeah yeah |
| yeah and one of our Alphas a paid |
| student |
| sees me comes up to say hi and I went |
| so yeah if anybody's going to Lost those |
| tickets go on sale in in an hour and |
| they sell out instantly we are doing we |
| can't we're past our time yet no more no |
| more Etsy topic if that's what you're |
| here for yeah disappear we're hanging |
| out now |
| um we're doing the camping this year so |
| yeah and then come and hang out with us |
| have a good time |
| um guys thanks so much for hanging out |
| if you're new here be sure to subscribe |
| to my channel we do these every Friday |
| at noon Eastern AM central AM |
| Pacific pm UK you guys are free to |
| come and hang out ask us questions each |
| week every Tuesday we have a new video |
| this upcoming Tuesday's video is going |
| to be one that you guys have been asking |
| me for for so long how to actually use |
| Pinterest for your business now this is |
| not going to be an advanced video I am |
| not that good at Pinterest but I can |
| teach you how to utilize it for business |
| I can get you started on it you guys |
| have been begging for that forever so |
| let's you know that's coming on Tuesday |
| um and then |
| Thursday over on the e-rank YouTube |
| channel if you just search e-rank you'll |
| find us there we stream on Thursdays at |
| PM Eastern every single week and |
| answer more SEO questions so if you've |
| got questions for me and Pam duthie over |
| at e-rank make sure that you hang out |
| with us there there are Never Enough |
| questions over there we we usually only |
| have like people at those and then |
| these I can't get everybody's questions |
| done because there's so many of you so |
| go subscribe to the e-rank channel hang |
| out over there on Thursdays if you want |
| even more Etsy help and in questions |
| um and get all the free stuff down below |
| there's so much that I give away for |
| free of what we do is free there is |
| my marketing calendars those are |
| going to tell you uh optimal times to |
| launch new collections when to run sales |
| those are down there for the next you |
| know months I've got the science of |
| etsy success Workshop if you want to |
| know how etsy's algorithm works and you |
| need to know more about Etsy SEO sign up |
| for that I have the day Instagram |
| challenge if you want to get your |
| Instagram business account off the |
| ground and start generating momentum and |
| sales from that that's down below |
| and my five star customer service |
| strategy if you want to start getting uh |
| better search ranking on Etsy and start |
| getting seen by more people you need to |
| have more five star reviews those are |
| the things that are going to grow your |
| listing quality scores yes the swipe |
| files that are down there that five-star |
| customer service strategy is going to |
| help you to get more five star reviews |
| for every single sale that you make so |
| that is going to help you dramatically |
| and it's going to help you rank faster |
| in search all that's down below all of |
| it's free |
| um did we a couple last minute things |
| but they were all questions for me okay |
| do it any videos we can watch if you're |
| band playing live yeah they're they're |
| older videos and they're not going to be |
| representative of what we sound like now |
| because I'm combining what I do with EDM |
| with our metal and we're doing more like |
| cyberpunk style stuff now so more stuff |
| coming soon the rendering silence would |
| be uh should be on here on YouTube again |
| they're old and they're terrible videos |
| I think there's only one another three |
| or four uh EDM dj cool you you join our |
| twitch streams right come over I'd love |
| to pick your brain come over to Twitch |
| and hang out with me tonight I'd love uh |
| love to talk to you are you on Twitch |
| tonight yes we are PM eastern time |
| we've we've done EDC SMF Ultra come down |
| during winter music conference they said |
| they helped close down life and color |
| back in that's dope yeah please |
| message me on Instagram I would I would |
| absolutely love to pick your brain I |
| don't add people on Facebook but I'll |
| add you on Instagram and that's pretty |
| much it uh we love you guys we'll see |
| you tonight on Twitch if you're going to |
| be there see you next Tuesday for |
| another video and next Friday for |
| another live stream we'll see you then |
| we're gonna wave for a couple of minutes |
| because there's like a second delay |
| and I don't want to get cut off if |
| anybody else wants to add me on |
| Instagram I'm big underscore Mark M if |
| you want to add me if you want to add me |
| on Twitter it's at burnmark music with |
| Mark Mark spelled with a c |
| b-u-r-n-m-a-r-c and I'm handmade Alphas |
| on everything every single social media |
| platform on there don't don't add me on |
| uh uh uh Twitter if you don't want to |
| see me send half naked pics to people |
| because that's what I do not of me old |
| men yeah um because it's funny and we |
| love you guys and we'll see you |
|
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