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Minimalist Trading Strategy Frame By Frame

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Entire Video transcript in no categorisation

Those who are new here the way

this works is we hang out live for a

little over an hour-ish sometimes an

hour and a half uh we usually have some

type of guided topic during these weekly

live streams and today that just happens

at the how to do product research if

you're starting a new business whether

that be on Etsy or your own website this

information will be useful for pretty

much any Marketplace

um but then we're opening up questions

and you can you know ask us about the

topic at hand or ask us anything yeah

you can ask us anything but don't ask us

yet because we will likely not see those

questions once we you know get into it

now um that's right I did want to let

you guys know I know last week I talked

about submitting a request to get the

Wolf Conservation Center of South Salem

New York on our list of Charities

through YouTube my request was approved

so that is our charity this week the

Wolf Conservation Center of South Salem

New York is a fantastic organization

they help not just educate the public

but they also help to work with

um the fish and wildlife service and

um you know in order to keep protection

of wild wolves in North America and and

something that's really really important

about that is as of right now there are

only eight uh known Red Wolves uh and

they all reside in North I think I think

they're in North Carolina but there's

only eight left uh they actually did

release

um some more Red Wolves into the wild I

believe in so that population was

up to unfortunately all of the ones

that they released into the wild were

found dead so um and a lot of that is

you know due to either issues with

reintroduction sometimes it's uh you

know Hunters

um people who just don't realize that

what they're seeing is a red wolf uh

it's usually Hunters yeah so fortunately

so the Wolf Conservation Center they're

a great organization you can actually go

to their website at uh Wolf Conservation

I think it's wolfconservationcentercom

if not just just Google it yeah Google

wild wolf conservative patient Center

South Salem New York or just New York

because that'll be the first one that

comes up yeah and um if you go to their

website you can actually view their live

cams and you can see the Wolves right

now like literally what they're doing

they do have live cams yeah they've got

wolves meant for education purposes on

the premises um they are their

ambassadors they are you know spokes

wolves for the species where people can

go and look at the wolves and learn

about them but the wolves that we

sponsor are uh Zafir AWA and uh nikai

wanna just be Zephyr

that's Zephyr it's a fear that's how

they that's how they pronounce they

pronounce it that's how they pronounce

it in their live streams okay so um

anyway feel feel free to check them out

but today we're going to be talking

about what to do when you are either

trying to decide on a new business to

start or if you already have an existing

business and you want to tie that into

some Trends I'm going to be showing you

my personal process to research those

Trends to look up niches to try to find

Industries

um a lot of this is going to be mishmash

together so it's one of those topics

where in order to make it applicable to

the most amount of people you guys are

going to have to do a little bit of

mental work and cherry pick the

information that's going to be relevant

to you so if I am talking about you know

a trend in I don't know we'll say like

kids party supplies and you sell like

you know plus adult toys obviously

you're not gonna be able to you know use

any of that information but when we

start shifting to things like I don't

know colors do people care about what

colors they're adult toys are yes so

some people do some people do so when we

go into those categories then maybe

that's where you're like oh okay so that

that color is trending

um but um we're gonna be using

e-rankcom today a couple little quick

disclaimers Mark and I do work for

e-rank we are managers at u-rank uh

however we don't get paid to recommend

it and we've been recommending it far

longer than we've worked for e-rank but

that's what we're going to be using

today and I'm going to be using my

e-rank Pro membership

um e-rank has a cheaper subscription

it's e-rank basic

um it's a month so if for any

reason you know

you don't want to opt for the a

month plan they do have a cheaper Plan

and there's also a free plan yeah you

can also try it completely free yeah

yeah obligations yeah there's we do have

a free plan you just won't be able to do

as much of the research that we're

talking about today because you're only

able to see the first five results in

the uh in the trend Buzz tool for that

so no one wants an ugly toy I know it

wants an ugly toy

all right on that note

oh well go ahead and put him up on his

on his perch later you'll be good we

mommy and daddy must work

okay good boy you stay up there he said

no I'm gonna get up he comfy okay okay

all right guys oh thank you to everybody

who's donated we're you guys are

awesome

um we've been supporting the uh wolf

Conservation Center since the handmade

office war of business we often are

asked why we chose handmade office and

so many like the bro business coaches

use Alpha but in Alpha is kind of a

No-No term nowadays for some reason

people are yeah it is scared of it I was

gonna say it was like completely tied to

the wolf aspected camaraderie

exactly working working as a team just

give him a minute to

every time I bring stream Labs over here

it scales it up like five thousand

percent give him just a minute to get it

oh my God

there we go I got it I got it holy moly

it was like

okay are we good yeah let me click in

here make sure there's no no words that

pop up when we click looks like

okay looks like we're good okay let's do

it all right screen chair so we are here

yeah when you log into e-rankcom we

have this nice new interface

um this was something that I had

proposed a couple months ago uh to our

team just because we know that when you

first log into e-rank and you land on

the dashboard you get all this

information and it's super confusing and

you don't know where to go next so um if

for any reason you don't want to land on

this page every time you arrive at

e-rank you can always click don't show

this page again uh and it will go away

but for today's purposes we are going to

start with some Trend research

um so there are two tools for Trend

research there is the trend Buzz tool

and the trend Buzz tool is going to show

you what has been popular on Etsy as

well as lots of other marketplaces as a

whole okay and then the monthly Trend

report is going to show you specific to

different Industries so if for example

you're a print-on-demand shop and you

sell t-shirts you can look specifically

at terms that people have been searching

for related the t-shirts now I know

because it's been a Hot Topic over the

last few days because my Etsy Disney

viral

um yay but one thing that I do want to

point out is that just because people

are searching for something it doesn't

mean that it gives you the okay to list

those things this is this is a data tool

there's no you know person sitting there

uh taking out all of the terms related

to things like Disney and you know these

are real terms that Shoppers are

searching for so be sure to avoid those

yeah I just mentioned that that's been

there people just don't see it because

it's so small good I asked him to make

it bigger

um so let's go ahead and start at the

trend Buzz tool now this would be a

great place to start if you are new you

may give it yeah if you're much bigger

yeah

there you go if you're new and you don't

have a business yet I would start on the

trend Buzz tool because what this is

going to do is give you an idea of what

is really popular on Etsy right now

um and you can always Niche down from

there so if you notice that okay for

example handmade gifts are trending

maybe you decide to make handmade uh

giftable

crocheted you know teddy bears and they

all come with like they're holding a

little card one says happy birthday one

says Happy Valentine's Day One says

Happy Father's day but the point is that

it's you know a handmade gift maybe

that's something that you you try to

Niche uh handmade Furniture that's

that's a pretty broad Niche but maybe

you make handmade Farmhouse coffee

tables that's how you can Niche that

down uh minimalist that could be applied

to so many things it could be applied to

home decor or you know even jewelry

digital planner now we're getting a

little bit more narrow so things like

digital planners you could do digital

planner for business owners you could do

digital planners for uh you know

maybe like teaching from home if you've

got homeschooling parents a digital

planner for Fitness junkies there's a

lot of different things that you could

do there hoodies and sweatshirts once

again that's really broad narrow that

down a little bit maybe it's s style

designs on embroidered on hoodies and

sweatshirts so this is a great place to

go if you don't know what to do for your

products for you know a business if you

know

if you don't know where to really start

um it's just a good broad perspective

and you can also kind of compare with

things like the Amazon handmade data now

one thing I will say that I notice about

Amazon handmade data is that people tend

to search differently on Amazon and they

specify handmade so it's almost like

they already assume on Etsy that the

products are going to be handmade when

they hop on Amazon they specify handmade

bracelets handmade rings handmade

earrings so this is a good place to kind

of compare and contrast

um you know sometimes these little bits

of data align pretty nicely with Etsy

but it's also you know cool to go in and

look at what's trending specifically on

Amazon handmade so for example for some

reason stocking stuffers for women is

still being searched so maybe that's a

category that Amazon just hasn't removed

since the holidays and people are still

clicking on it you never know should be

the amount of like renamed it and yeah

yeah who knows who knows

um so let's go ahead and we will pop in

to the monthly Trend report oh you moved

it so now it's gonna be all over here

it's zoomed in so it switched to the

mobile view yeah yeah

all right let's pop into monthly Trends

this is

can you make it

I have to keep it zoomed in while you're

on it because it is still already so

small I just need I just need the

sidebar that's all I need as long as I

can see that okay

because if not I don't get the trend

graph well you can see how small it

looks from a distance they can see it

um so from here there are a couple

different things that you can do

you can look at the data from last

season so for example if I want to list

a product for you know February we'll

say maybe I'm trying to think of

something to do for Valentine's Day I'm

gonna go to February of last year

there we go and now we can see what

people were searching for around

Valentine's Day that way we can kind of

find some of these trends that we can

apply this year as well if people were

searching for uh let's see

mid-century no that's not a good

Valentine's Day term okay so bridesmaid

gift maybe if we see that people are

starting to you know get interested in

wedding products and that this term was

also really hot yesterday that's what

these Flames mean it was hot yesterday

then it's a pretty pretty good indicator

that maybe you should start listing some

bridesmaid uh gifts around you know

around right now you know because we've

also got

July where bridesmaids uh gifts were

especially popular so that tells us that

maybe summer or this year we're going to

see similar search Trends okay and

monthly Trends be changed to UK

um not monthly Trends and the reason for

that is because you have to consider

who's shopping on Etsy a majority of

etsy Shoppers are in the US so the more

that we narrow this down by country the

less accurate and the less data we're

going to get the thing is in the UK

Trends aren't gonna they're different

but not that much different most part

exactly the trends are going to be much

the same now if you wanted to narrow

down if you found one of these we'll say

Valentine's gifts for him and you click

on it

it's going to take you into the keyword

tool where you can toggle

to UK

oh you have to search again

yeah there we go and you can see what

those search Trends look like in the UK

um and and the average amount of

searches but they are dramatically less

than what you're going to see in the US

data so just you know keep in mind that

the us is going to make up a majority of

the market where there were

searches however this graph in terms of

how it looks

almost the same yep so except you guys

have a weird bump in like April for some

reason

yeah it's very odd do you guys have

another holiday around April May time

frame

yeah it's very strange uh no problem I

saw the USA too just currently unable to

ship due to the Royal Mail Cyber attack

yeah you ain't the only one oh yeah poor

Amber Marie she's shipping us a whole

box of packages that have to go to the

US that we were we're gonna ship for her

so it's been crazy

um so that's funny people searching I

think that people searching Etsy it's

the same as when you go to Google and

you accidentally type in Google I do the

same thing like get drunk get on your

phone like Google Google

so once again here's another one of

those examples of somebody uh if someone

saw this they might assume that this is

a fair game term but don't use terms

related to uh trademarks and uh Taylor

Swift was on them

got it Taylor Swift was on the main one

and just as a as a thing that people for

some reason don't know uh no switch to

Maine while I'm talking about it music

in any capacity belongs to the artist

and to the label So lyrics the name of

the artist everything even if it's just

one line of lyrics that is the

intellectual property of the artist and

the then the the the business property

of the label that produced the music

just so you're aware a lot of people

think they can get away with lyrics but

that's actually just as bad oh yeah and

and their faces as well you always see

people who paint like Elvis and Marilyn

Monroe but you know technically have to

have their

States per the permission from the

estate I believe

so um let's

some more focused

exit today guys my brain has been

jumbled I'm not articulating well today

that's you know when you do this for

over five years every single Friday you

have good days and you have bad days

today's a bad one we're both kind of

goofing on the brain today yeah I'm a

little sick

um so let's pretend for a minute one of

my examples I like to use is I am going

to say that my shop sells

Chihuahua themed items it's it's a

defined Niche I sell products

specifically for Chihuahua owners and I

want to try to find

things that will tie into my chihuahua

products I sell let's say I sell

t-shirts with Chihuahua themes and mugs

with Chihuahua themes and hand you know

bags a little totes with Chihuahua

themes and I want my products to be

trendy but Chihuahua is nowhere on any

of these lists I can't find Chihuahua

anywhere so how can I still tie in

current trends while staying true to my

overall Brand's Niche right so let's go

ahead and pop into

in fact let's check out hot this one

here will show you what was most popular

yesterday on Etsy this is an interesting

one

okay so let's take a little peek

minimalist I could probably develop some

products that are very minimal with a

Chihuahua theme that might be something

to consider earrings okay people are

searching for earrings a lot right now

wall art these are all ideas for new

products calendars and planners I could

totally tie a Chihuahua theme into that

stuff

um Valentine's Day is coming up

Chihuahua themed cards uh maybe for

chihuahua moms and dads Happy Happy

Valentine's Day from the dog that could

be a good idea

um let's see is that your phone baby

yes but it was just a notification it's

fine car accessories I can think of all

kinds of Chihuahua themed products

keychains lots of good ideas they're

crochet patterns that's something that I

could incorporate in with a Chihuahua

theme now let's go ahead and go back to

our Trend Buzz report because I want to

see what's been popular uh in that past

day window

and see if a lot of these are the same

it's like what was trending yesterday is

still very very popular in these overall

themes

Rings wall decor I think would be a

great one because I'm seeing that in

almost every single search that we have

kitchen okay so there's all kinds of

things I can do aprons Chihuahua themed

aprons

um little like dish towels I know a lot

of print-on-demand services do those uh

I could even do dog bowls little little

dog bowls these are all things that you

can get through either printify or

printful they both provide products like

that if you are a print-on-demand

business

um look at that one

Masa gate jewelry for all our Jewelry

sellers write this one down this might

be one to look into this is a new one

that I haven't seen in fact it's been

getting popular over the last couple

years just out of curiosity I want to

pop that one open I always like to to

jumpstone jewelry campaign

label new at Etsy this seems like an

anomaly this is one that I'm gonna bring

up with Anthony because every once in a

while something weird will slip through

the cracks yeah that one needs to be

brought up because that one's uh

chainsaw man mushroom I could do because

Cottage core has been trendy mushrooms

have been trendy the s uh themes have

been trendy I could do little tiny

chihuahuas sitting under mushrooms that

might be a way to incorporate in that

trend on the Spring Festival season is

coming up so a lot of people are going

to be buying mushroom themed stuff yeah

absolutely

um let's see I could do chihuahua tarot

cards which you know that might actually

be kind of cute

um phone charms Little Chihuahua themed

phone charms that would be fun a

Chihuahua wallet

patches

all of these all of these a Chihuahua

sitting in a coffee cup and I could

stack that with some of the other Trends

I could have a little Chihuahua sitting

in a coffee cup with like some latte

foam on its head and I could print that

on wall art and all of those things are

trending coffee's trending wall art is

trending and then I also have my little

define niche which is chihuahuas

lots of good ideas here at press on

nails that would be a fun one for

Chihuahuas and ooh frogs I could do a

Chihuahua Chihuahua and a Frog they're

both very small

very very small so this is you know just

a very quick overview of how this tool

can be used because one of the most

common questions I get is how can I

actually use these trends when they

aren't related to what I'm selling if I

pop into the monthly Trend report one of

the examples that I did in this week's

video is say that you create

um you know shirts for men and you're

trying to think of a new line for

Father's Day so you might be tempted to

go into pod

and click on shirts and you want to try

to find a good idea for Father's Day

okay funny shirt man not specific enough

Grinch shirt well that's you know done

in past that's holiday

teachers uh I don't think Dad wants a

Taylor Swift shirt which can't sell that

anyway custom I love my girlfriend

definitely get your guy and I love my

girlfriend shirt for Father's Day check

that out

it's a prank show yeah those are really

popular on Tick Tock uh around Christmas

yeah we're doing those like face on the

shirt things a lot of these you know

aren't specific you wouldn't be able oh

Twilight sure you wouldn't be able to

find a good idea for your Father's Day

shirt because it isn't copyright right

because a lot of these things you can't

do anyway and you might think oh well

this data isn't worth anything to me I

can't use any of this however

what other categories might dad's

you know be interested in or where might

you be able to find themes let's pop

into paper and party supplies

or not paper and party supplies I'm

sorry that was from the other example

I'm all jumbled up toys and games

so we pop into toys and games and as I

had mentioned in last week's video or

this week's video

D dice dice DND Dungeons and Dragons

what the hell is pickleball dice try uh

die set okay so we see that lots of

tabletop gaming themes are trending now

you cannot use Dungeons and Dragons you

cannot use DND both of those terms are

owned by Wizards of the Coast however if

we see that d and d and Dungeons and

Dragons are trending in games

that's a pretty good indicator that

dragons in general are going to be

trendy so if you're trying to think of a

new line of products to release in your

pod shop for Father's Day it might be

worth your time to add in some Dragon

themed designs because if Dungeons and

Dragons are trending that likely means

that dragons in general are going to

Trend as well similar to how when House

of the Dragon released you can't make

Game of Thrones products you can't make

House of the Dragon product you really

don't want to screw around with d d

right now because they're like in the

middle of some pretty hot lawsuits and

looking for money so be careful but with

House of the Dragon you know that that

was a very specific thing that blew up

however dragons in general cannot be

owned they're not they're not a theme

that you know that HBO could claim as

long as you're not creating anything

related to the show or using any terms

related to the show you can make dragon

products because dragons are just really

really popular right now they're they're

lower and and a couple years ago when

The Walking Dead first came out there

was an explosion of zombie themed things

well now the last of us uh series just

came out so zombies I mean if they're

not zombies but zombie themed stuff are

gonna be pretty yeah so we can probably

expect zombies to start making a

comeback this year as well

um so just think about how you can tie

some of these Brands together and you

know and another example that I did in

my video this week was if you make

Nursery decor for babies you might be

you know looking in the home and living

trying to find some ideas for wall art

but I'm not seeing anything in here

that's going to work for baby wall art

babies don't want you know

but they don't want a Christmas wreath

wall art or

neon sign wall art or

Tarot deck wall art you know none of

that's going to apply to

someone making products specifically for

babies however what other categories

here are tied to Children Well paper and

party supplies kids parties are one of

the main types of parties that you're

going to be decorating for so if you

take a scroll through this section you

might be able to find some golden

nuggets which I believe if we scroll

down Pathfinder may be going up in

popularity Wizards of the Coast angered

their entire fan base and I've not heard

yeah it has it hasn't been resolved yet

and Pathfinder's always been the best

anyway there was one in here yeah

Enchanted Forest

friend if we see that the paper and

party supplies and Enchanted Forest

themed party

is trending that's a good indicator that

nurseries baby showers

um you know all of these things are

going to tie together and we're going to

be seeing more like little Forest Animal

Nursery Decor trending we're gonna see

more little deer and Little Owls and and

little raccoons so just you know think

about these Trends abstractly and

laterally not literally if you think of

them literally and you say I sell shirts

I go into shirts I don't see any shirts

I can make you're not going to get a lot

of value when doing your Trend hunting

however if you say I sell shirts and I

also know that most of my audience you

know is pet owners they all of my shirts

are pet themed maybe you could go into

pet supplies and see okay Pet Portraits

are trending what if I did Custom Pet

Portraits on t-shirts and that's a way

to tie those things together so you know

you don't sell pet supplies t-shirts

aren't pet supplies but you can get

great ideas out of different adjacent

categories when you're really trying to

narrow down your Niche and then once you

find a term like pet portrait you can

click on it pop open the keyword tool

get a little bit more in-depth data

Anthony must have changed this to dark

blue I'm used to that I think I'm used

to that being light blue and now it's

different colors but you can go through

you can see some related terms some

popular tags in the word cloud ooh Pet

Memorial

that gives me some good ideas maybe I

can make a pet Memorial shirt where I

could you know they could choose their

uh pet's name and I could take a photo

of their pet and put little wings on it

and make them a custom Pet Memorial

t-shirt in my print on demand shop there

are so many different things that you

can do with this data but you have to be

able to look at it a little bit more

abstractly than it's outside the box

exactly and dive into some of these

categories click into some of these

words and scroll down because you're

gonna find a wealth of ideas whether

you're just now starting your business

and trying to decide what to make or you

already have an established brand and

you just want to create products that

complement what you've already built

what you're already known for

um so this was really it guys

um this is my method for finding Trends

anytime you guys see one of my Trend

videos which I'm gonna do a better job

of creating these videos each week as

YouTube shorts Instagram reels and my

Tick Tock feel free to follow all of

those accounts they're all just handmade

Alphas

and I can bring these Trends to you and

tell you what the most searched items

are

but when it comes to your Niche you

really need to spend that time on your

own diving into some of these topics

because when I publish something

widespread it's going to be very

saturated Industries it's going to be

some of the most searched things on Etsy

as a whole but that means that these

things are going to be really hard to

compete in when you're making these

products because if you know if I'm able

to see it that easily than everybody

else is but when you start really

digging into those categories and Diving

deep and thinking abstractly like the

example with Dungeons and Dragons is

trending so that must mean that um

it's fine oh so that must mean that

Dragon shirts are also going to be

popular those are going to be those nice

little niches where you're going to be

able to find

um you know things that not everybody

knows to make it they're not going to

have as much cat uh competition as if

you were just making some of the things

that are in that list of top trending on

Etsy feel free to get your questions in

by the way yeah it's niches within

niches taking a niche and seeing how you

can narrow it down if you see that wall

Art's trending and coffee is trending

and dragons are trending maybe you make

wall art with a coffee cup with a little

dragon sitting in that coffee cup

there's so so many ideas so

um guys thanks so much we've raised

so far for the Wolf Conservation Center

of South Salem New York please consider

donating

um we we would really appreciate it and

yeah feel free to get some questions in

they don't need to be related to this

topic they can be about out anything

um oh yeah I need here yeah get off your

feet yeah I know I I need to so it's

like a goober and breaks her knees and

legs and wonders why she can't walk are

we really glitchy or is it just we were

glitching there for a minute who knows

all right guys it's just my computer

today love your shirt where'd you get it

me or him his is from Aliens I don't

know where mine's from my mom was that

was that one of the ones I got you no my

mom got me this one I care I have no

idea where she got it yours is from

Haley aliens hey aliens yeah inspiring

endlessly into the void

all right what do we got here are there

instructions somewhere to make a digital

planner I have ideas but I have no idea

no idea how to execute I just I would

Google it there's there's there's

probably somebody out there that said or

just push it on YouTube yeah yeah

and Taylor Swift's people will sue

anyone in the pop industry oh

pop my pop is all about money pop rap

that whole scene it was all about money

so and not only that it's even if you

you're like oh Taylor Swift is so nice

she's so sweet she'd never sue me it's

not her it's not her she's it's not her

she she doesn't even write her own music

you think she's doing her own lawsuits

come on well and then that's the case

with everybody it's you know and it's

like oh Elvis is dead Elvis Elvis isn't

gonna sue me no but his estate will you

know his family probably will his uh

whoever is currently in charge of his

music will so just be careful right

zombie dragons zombie dragon Game of

Thrones beat to it that's true that's

sorry about the spoilers it's only been

over for like eight years now no not the

last season

yeah before we got here wasn't it no it

aired while we were here oh well

whatever slightly unrelated question how

did you get comfortable with presenting

in front of others uh any tips to

improve over time with speaking packing

body language pacing

um so let me start by saying that

confidence in front of others only comes

with practice you cannot read it in a

book you cannot take a course on it you

cannot watch YouTube videos to learn how

to do it if you go back on my Channel

all the way back to the beginning to the

years that we pretend didn't happen

oh they were so bad there is there is a

complete lack of confidence in front of

the camera now I don't care I'll I'll

pick my nose on camera it doesn't matter

to me

um so practice makes perfect now when it

comes to live presentations in front of

an audience which that's a whole

different story

um I did try to prep myself for that

because I was expected to stand uh at a

public speaking event in front of

people I read talk like Ted which is a

book on how to give TED talks and

presentations it helped a little it did

give me some good pointers

um and I watched great speakers some of

my favorite speakers are um

Kerwin Ray he's probably my favorite uh

he is from Australia he is a business

motivation speaker some of the things he

says are kind of hokey

um but for the most part in terms of how

he speaks I really really love it he

curses a lot naturally in his

presentations and people will get up and

walk out but one of the things that he

says is that if I were to spend time

thinking about censoring myself and

causing myself to have to stop and jump

over my words you wouldn't get an

authentic me and you wouldn't get good

advice so he's a very in the moment and

passionate presenter and I love that

about him but really when it comes to

talking whether it be in front of a

small group a large group or on camera

you just have to practice it I

personally work better in front of large

groups than I do small groups I present

better when I am in

um a room with a thousand people than I

do when I am in a room with a small

group and I experienced that this year

because I went back to my high school

and spoke to their computer graphic arts

program and I was tripping all over my

words but it was it was fun

um but it's really about building that

Comfort level with yourself and

understanding that for one not

everybody's gonna like you and that's

okay and for two people aren't going to

be nearly as hard on you as you're going

to be on yourself and for three if you

mess up go with it one of the biggest

mistakes that I see uh you know big

presenters make and even presidents is

that they won't own their mistake when

they say something dumb they'll just try

to fix it it's terrible and if you if

you didn't know I was a professional

speaker as well my whole military career

I presented information to like really

high-end government officials and

everyone is terrible at presenting I

don't know it's such an easy skill to do

it at the end of the day it's just do it

yeah that's that's all we can really say

is as far as like getting better at

public speaking is the more that you're

doing it and you have to stay practice

with it as well because if you go back

early on this channel even here this is

a different style of presentation than

what I was used to I'm used to a live

audience I'm a performing musician I

have no trouble in front of people but

in front of a camera is a whole

different Beast it's two totally

different things yeah and it do you just

do it once and once you do it for a

little while and you're able to put the

the people behind the camera like

looking at the camera which don't Focus

too much on that either it doesn't

really matter

um you'll develop a flow once you

develop a flow and you figure out how

you are going to present don't don't

listen to people like you have to do

this you have to do this you have to

that's not how it is it's not natural if

you're trying to force something that

isn't going to work for you do it a few

times experiment with a few things take

what other people say to heart but only

Implement what feels natural to you if

if someone says I'll stare at the camera

the whole time and then you're just

sitting here like this not moving

staring at the camera talking mom like

that's terrible right be able to move

it's the same with like using uh using a

teleprompter a lot of people when they

record including this lady use a

teleprompter we write our own scripts

but we use the teleprompter and you

can't just sit and like read your lines

and you gotta maybe watch some talk show

hosts and see how they do it how they're

they'll like look at it and then they'll

look over here I do that with Colbert

yeah I I catch him where he'll like I'll

catch his eyes tracking exactly you have

to develop your own techniques to make

things flow naturally so we can only

tell you so much but you're you're gonna

have to you're gonna have to just do it

and and this goes for everybody who if

you guys want to do like business live

streams Instagram live streams if you

want to you know stream on Facebook in

your Facebook groups I've built four

identities when it comes to camera start

with one my four identities are the one

that you're seeing right now which is me

talking naturally but professionally I

have my my recorded video identity where

you know I kind of talk like this and

everything that I say is really

intentional and I am really expressive

with my eyebrows because that is a

compelling version of myself you can't

tell she's reading a teleprompter

exactly well and not to mention that but

people aren't finding these live streams

as much organically in search these are

finally got less views than our

pre-recorded videos but when they find

me I need to hold their attention a lot

of times doing all these facial

expressions is how I do that I have my

identity on Twitch where I just curse

and you're just you I'm me I'm I curse

and I drink alcohol and I say mean

things and we're just funny because I'm

entertaining a different audience there

I'm trying to fit the food of the people

who are watching and then I have my live

streams that I Do privately for my

students where I'm you know very

authentic usually no makeup in my

pajamas and and that's a whole different

me so I don't really have a lot of me's

I have like me and then I have don't

curse as much me yeah that's this one

and then I guess my like about to

perform or party me where I'm a lot more

serious you act an ass I act an ass yeah

all right so anyway did Mark ever find

his Babushka no I did not oh

we're still looking though we'll find

him one mm-hmm

you already that one we needed we need

Angela

which

um what's the difference between e-rank

and ever be so let me start by saying

that we're managers that you rank so we

don't use any other tools not that we're

not allowed to we just why would we

I can't speak on behalf of any other

tools I can't speak on behalf of everbe

sales Samurai any of these little SEO

companies however what I can tell you is

that they have not been along as or

around as long as you rank

and that means that because their user

bases are so small which you can see

this you can go to the e-rank sites tool

and compare them for yourself

the amount of traffic that they get

based on the cost of their plans

we can kind of make an estimate on how

much they might make and it's not enough

to support the amount of data that we do

because the quality of data that we buy

either exactly so because e-rank is so

big it means that we can afford more

data in the best data and and data is so

flipping expensive data cannot be

wrong it can only get more accurate

because data is data and the more that

you have it the more that you can

quantify it the more accurate it becomes

so e-rank is accurate based on the

amount of data that we have and we can

only speculate that we have more data

than anybody simply because we have more

users than any other SEO Services which

means that our data is going to be a lot

more precise so

I feel like when people discuss niches

they meet they mean to be ultra specific

do you think that's necessary like toad

mugs or can you do broad niches like

Cottage core earrings Cottage Court

earrings is not a broad Niche

um toad toad mugs is a little too Niche

unless you were primarily selling to

communities of toad owners maybe you

have like a Facebook group of only toad

owners and you're able to Market those

products quite well because you just

have access to that Niche Cottage Court

earrings is a niche what wouldn't be a

niche is mugs or earrings those those

aren't niches s style you know chunky

earrings is a niche polymer clay rainbow

earrings is a niche Kawaii earrings is a

niche

mugs with

reptiles or amphibians could totally be

a niche if you wanted them to but it's

all about making sure that you're

targeting a niche that is big enough to

be worth targeting toad mugs for example

would probably be pretty hard to Target

you probably wouldn't have a huge you

know

amount of people searching those

specific terms but if you were

specifically doing like reptile mugs or

reptile gifts or gifts for reptile

owners and then you threw in not the

Toads or reptiles they're amphibians but

if you were to throw in you know your

amphibian collection maybe you have a an

entomology collection and you've got

some pet like different insects that

people like to own you could build a

foundation and build a theme there

um so

yes I forgot what the exact question was

can you do broad niches yes uh do you

remember again we're brain foggy today

so be patient with us uh do repeat

customers add to your shop quality score

or quality scores just specific to

products there's two scores there's a

listing quality score and then there's a

customer Marketplace experience score

listing quality score is based on those

singular listings that's going to

accumulate or accumulate when people

find you organically in search when

people purchase your listings and when

people

leave positive reviews on those listings

your overall customer and Marketplace

experience scores the sum total of your

Shop's reputation that's going to be

reviews if you've ever had a case filed

against your shop

um things like that so repeat customers

as far as I know it it is going to help

because they're buying and it's the sale

that's helping both your listing quality

scores and your customer and Marketplace

experience score especially if they're

leaving you know good reviews which

hopefully your repeat customers are

because they're clearly satisfied but

um I don't think that the fact that it

is a repeat customer gives you any like

bonus and if it does it's not something

that Etsy has ever stated uh if we

already have a product but some of those

themes might work in ads would that be

appropriate

what do you I don't understand the

question yeah Cynthia could you uh could

you reiterate if we

already have a product but some of those

themes might work in ads would that be

appropriate Oh you mean some of the

trends absolutely oh absolutely

um one of my favorites was do you guys

remember the episode of Game of Thrones

where they forgot to remove the

Starbucks coffee cup from the set and it

like blew up the next day that Daenerys

had a Starbucks mug sitting next to her

um the same day that that blew up one of

my favorite advertising agencies I can't

even remember the name of it anymore but

they had such great ads at the time they

said even the pros make mistakes and it

had a table with a coffee cup with a

circle around it

and I just thought that that was so

great they jumped on that Trend

immediately it got tons of exposure and

that had nothing to do with you know

their brand doesn't sell anything

related to coffee cups or Game of

Thrones or anything that was in that

Trend and they didn't even do anything

Game of Thrones related that could have

gotten them in trouble but they were

able to incorporate in that Trend so for

example the color of the year is uh Viva

magenta you could totally take you know

your silver earrings and lay them over a

magenta background for Valentine's Day

and promote that way um there's there's

lots of ways to do that because the

trend is going to be top of mind for

people and that's going to make your

advertisements stand out on social media

where you're hopefully promoting uh when

listing products how many should you put

in the inventory section totally up to

you matilla it doesn't it doesn't matter

um it doesn't affect how they sell in

any way shape or form now if you list a

a limited quantity it will tell people

that there's only so many left and like

five people have it in their carts

there's only two left and five people

have it in their carts or there's only

one left buy it buy it now you know that

could promote more sales

um I don't recommend doing that on

products where people are going to be

more inclined to buy multiples for

example if you sell dinner plates and

you only list one

um don't do that because people want to

buy dinner plates and quantity but if

you sell big beautiful Victorian style

vases for four hundred dollars totally

list one at a time um because it's very

unlikely that people are going to buy a

bunch of those

um and if they see that there's only one

they might be more inclined to hurry up

and make that purchase

and then you can always just list

another one but it's totally up to you

there's no like algorithmic bonus that

you're getting from quantity

is it okay to use names of places like

Cancun Mexico yes you can use locations

caveat make sure that it's okay in the

country that you are in because I

believe it's okay here in the US but

there might be other countries that

don't have protections for things like

that and some countries might come after

you but for the most part it should be

fine yes and and flags I had to look

that up because I was curious I'm like

can you use all like for states and

countries but organizations are

different yes oh of course please be

careful with that yeah and somebody

somebody argued with me she actually

does write her own oh pop music is a

collaborative effort

um if you actually look at how music

works and this is this is good for

business as well there's usually to

people involved On Any Given song

fortunately they don't have to credit

them all anymore

um she contributes to her own music just

like everybody else but if you actually

listen to them she uses the same chord

progressions in like of her songs

they're all the same song with different

lyrics on top of them

um and usually it'll have like one

person writes a verse and one person

writes a chorus six people mix and

master the music this person adds this

she for the most part takes the the

littlest effort in her own music other

than performing you have to give her

credit for performing because that's the

hardest part but it's usually other

people that write the music and that's

how that's how you get big in an

industry full of people who all make

music that sounds exactly the same

listen to anybody on Soundcloud it

sounds exactly the same she's popular

because she has a team of people who are

very very good at studying the

neurological side of music and making it

something that everyone wants to listen

to No matter what he's doing like lots

of me like learning the psychology of

music and matching music to the Natural

I will say she is a hard-working

performer she works very very hard but

as far as actually writing the music

she's probably like writing lyrics

does not equal writing music that's like

the smallest part of that yeah exactly

anyway that's this is totally off topic

but I just wanted to educate a little

bit because I know a lot about the music

industry

um I avoid tags that have a lot of

competition is this the best strategy

when posting trending listings I'd avoid

Valentine's gift but maybe my Niche

audience could still find me um they're

probably not going to find you for just

Valentine's gifts however

when you are filling out your tags

Valentine gifts or Valentine's Day gifts

however you word it will be broad

matched with other terms so if you will

just say you're the dragon shirt shop

and you make a dragon shirt and one of

your tags is Dragon shirt and one of

your tags is Valentine's Day gift you'll

rank for Valentine's Day dragon you'll

rank for Valentine's Day dragon shirt

you'll rank for any number of mixed and

matched combinations through broad

matching where you'll start hitting

those

um those more narrow niches with hardly

any competition so I wouldn't discredit

them all together now should you make

those your primary like Superstar

keywords the ones that you're really

trying to rank for no probably not uh

you because you're just not going to

rank for Valentine's Day gift when

everybody is listing Valentine's Day

gifts but

having that tag in there means that

you're opening up the possibility to be

found in any number of combinations and

and for those of you who don't know how

etsy's algorithm works you don't know

what this listing quality score thing is

this customer and Marketplace experience

for broad matching exact matching of all

that sounds super confusing

Down Below in my video description I

know I have to take a breath go oh go

success Workshop that's going to explain

how etsy's algorithm works it's going to

explain

um you know all of the things that

contribute to ranking aside from just

keyword optimization and then after you

take that and you scroll down under the

workshop there's a whole like list of

different resources um I'm actually

thinking about building a big SEO themed

like toolbox that you guys can sign up

for for free that has all of my SEO

resources all in one place so that you

don't have to go to various locations to

find them all but yeah that'd be neat

for now that's linked down below go sign

up for that but then we can't make

videos year over year over the same

thing

sure we can I'll just update the toolbox

with the most recent version there you

go that's what I do with the holiday

content uh do you think that Customs

requests are good or custom requests are

a good way to find my Niche I mean if

you're getting a lot of requests for the

same kind of stuff yeah yeah I sold

jewelry and I was always getting

requests for Dragon jewelry then that

might be a good way to you know figure

it out the thing is if you haven't

already begun selling in your Niche how

are people going to come to you to buy

something in your niche or request

something specific in a niche from you

yeah I think it it's

it entirely depends because I'll admit

uh in the years that I ran my first

Etsy shop

I got some dumb custom requests I made

some some jewelry that was we should

talk about that on Twitch tonight we've

had a few people ask for doing twitch

tonight we are doing twitch tonight we

were gonna do it Wednesday as well

but we ended up having a meeting with

e-rank on Wednesday

yeah um but

yeah I I've got some ugly requests and

I've made it and I've just been like I

don't even want to do some flat out

stupid one

I've I've had I've said no to some

requests because they were so some of

them before star seller we just ignored

flat out ignored yeah because they

weren't like they were weird

um but with that being said just get

some weird ones too just just you know

be smart about it make sure do some

keyword research you know yes if

everybody's requesting dragon necklaces

and you go to e-rank and you see that

nobody's searching for dragon necklaces

then okay maybe maybe it's something to

experiment with but I probably wouldn't

Define my entire Niche around it until I

had a little bit more evidence to

support that people are actually you

know searching for it I've got teacher

me preschool teach enthusiastic me and

video me all all the same me but very

different voices and tones oh preschool

me is another voice I just haven't had

to use that one for a long time

preschool music have you have you seen

preschool meet yet because we have a

daughter duh oh yeah and I have

patronizing me where I can just turn on

Insta douche mode that's great yeah

that's preschool I've got that one the

intimidating me uh I'm just I like it I

like it no it's military me right bossy

that sounds like a cute little cartoon

military me bedroom me I'm just starting

out with my business what's the best uh

what plan is best to start with I'm

assuming I mean e-rank brie is the best

try out try out free yeah yeah start

start for free get yourself acquainted

you know click around a little bit

you'll be able to see what you're not

able to use it'll it'll tell you upgrade

your plan

um and get familiar with it start with

keyword Tool uh that's where I recommend

most people do their research you'll

have a quota

um if you do you know if you try to do

searches in a day you're gonna not

be able to get a lot of research done

um but experiment with it get

comfortable with it and if you start

hitting a lot of those you know those

quotas then maybe upgrade your plan to

basic um I I I'm a big fan of doing it

in steps when you're when you are ready

for it most people are good to start

with free right when they're starting

their business

when once you feel like you need a paid

plan go to the basic plan once you feel

that you've outgrown the basic plan move

on to Pro yeah

unless you're just one of those people

who loves to research and that's all you

want to do all day we also have an

expert plan but it's it's Overkill it is

like if you're not managing multiple

shops to me it's not worth it it's like

for businesses we really don't have I

mean we're probably only a

people signed up for that plan that

really Pro is enough for most people

yeah yeah for sure uh my Etsy pod shop

is now three months old currently every

day I have someone favorite one of my

items but at this time it doesn't

convert to sale do you have an

explanation people are finding your

items in Search and they are saving it

for later I favorite things like a crazy

person I favorite things that I never

intend to buy don't use your favorites

as any type of success metric other than

okay people are at least finding it I

know that people are finding it it is in

search because people are discovering it

aside from that just ignore it it

because they might buy it and they might

not there's no way to drive them to buy

it there's no way you can't message them

and

send them a coupon to encourage them

you're not allowed to do that so

uh would you consider crystal jewelry

for witches as a niche that's not too

small or too large I mean sure I would

I'm not a holder of all the keyword

research knowledge so definitely I don't

know is there an audience for that yeah

that's that's the big thing is it it's

not just about picking a niche or or

finding a niche that you would enjoy

it's also about is there a is there a

demand for that and I think just based

because I know you're that Niche that

you're describing I'm I feel that you

know I'm not personally very witchy

myself but my mom certainly is and I'm

definitely a crystal collector

um so I would say yes but do your

research don't just take it from me yeah

they'll definitely do your research is

is there is there an audience for for

what you're selling for for instance if

you sell like sexy pickle and zombie

themed lingerie I

probably not an audience for that I'd

buy you something you're weird though no

for you oh for me a little little pickle

my lingerie is my hair

that's true you've got a full fursuit

I'm a Greek and Italian man you're a

fuzzy man everything I make is around

the outdoors is that too wide it really

depends it really depends because you're

not an outdoor person uh it depends on

if you have a certain demographic in

mind because there's a difference

between Outdoors hike and hikers yeah

there's a difference between outdoors

and outdoorsmen

um because if you're saying like

everything outdoors like I sell patio

furniture and outdoor decorations and

also like tents and Survival equipment

but I also sell like this and this and

that like yeah that's definitely too

much but if like Outdoors is your thing

and you sell like maybe some like hand

knit blankets for camping and yeah you

you get what I'm saying I'm assuming

that you do some type of art or

something and you put you know if you do

like art with trees and wild animals I

would still try try to Define your Niche

a little bit Outdoors is pretty broad is

it things for gardeners is it things for

hiking is it Woodland North American

Woodland is it you know uh is it desert

Outdoors are you doing different biomes

is it southwestern style uh I Outdoors

everything is outdoors

you know that's like saying his house to

Broad it's kind of broad what what kind

of Outdoors what are we talking here

yeah you're that's that's another thing

is that a lot of the times people say I

don't know my Niche and you'll you'll

think you're up here but you're actually

a lot deeper into a niche than you think

you are like you you say Outdoors but

you're probably selling something within

the outdoor realm that is a smaller

Niche so watercolor flowers watercolor

Landscapes you know animals uh when

starting another shop well the good

ranking of the first shop helped the

second store not even a little no they

don't even relate unless it's a band and

then they're both bad

yeah if you if you get banned then they

all get banned uh that was somebody

asking somebody else a question

Chelsea oh she said or should I specify

to whimsegoth or Cottage core Etc which

um for her jewelry once again just type

those terms into uh the u-rank keyword

tool and

see how many people are searching for

them

saw some dude say to put a quantity of

and your sales will blow up well

that's stupid I was gonna say well some

dude is stupid to ask him decide to ask

him to cite his sources for that because

that's not true uh are you using a you

ever said that okay uh are you gonna

stream on Twitch today yeah I'm actually

going to post the the link

with us tonight guys we only had uh what

we had actually come over

to you a lot more when there's only

of you you're the only ones we have to

talk to yeah twitch is all about talking

the gameplay is secondary even though

it's the only thing on the screen I just

posted it in the chat here if you want

to hang out with us PM Eastern

Eastern Time pm central pm Central

:00 PM

Pacific and then uh

midnight in the UK we're playing valheim

valheim

I'm creating Tumblr listings today is

SEO effective negatively when I create a

new listing and then duplicate it no

everything else is the same other than

the design on the Tumblr uh no it's it's

uh nothing is affected negatively but

you do not carry over any listing

quality score when you copy the listing

to a new one it's basically counted as a

as a brand new listing

um you're just kind of saving yourself

some time on descriptions oh God I I

definitely that was like that was my

go-to but um one thing I will say is is

even the Tumblers aren't all identical

so try to get unique with what is on the

Tumblers that way you can get a little

bit of keyword diversity but in terms of

like the description and describing like

oh this is a titanium tumbler with a

metal straw and a plastic like that can

all you can duplicate that if you don't

game can you still come hang out yeah

dude come over to Twitch you don't even

have to make an account you can just

come over and watch a second ad and

watch us play games I will warn that um

we're on the screen you can see our face

yeah we're I put us in like the top

corners and then the games on there and

you can talk to us hang out it's a it's

a fun way to come and hang out with us

in a way that is less professional but

again I will warn um no kids in the room

we do get very inappropriate

um I will not filter myself on my own

twitch Channel yeah we're that's it's

like the late night hang out with the

adults very adult themed yeah the game

isn't the game is we're building a house

yeah we're building a house Viking stuff

it's fun it's fun uh I've been changing

directions with my shop trying to rank

for a completely different Niche am I

better to start off with a new shot no

no because you still necessarily your

overall

um customer and Marketplace experience

score which once again that's the the

sum total of your your good credibility

with Etsy now if you had like a bunch of

bad reviews it might be better to start

a new one but honestly it sounds like

you've you've already built a you know a

foundation I would just go with that um

and and pivot as I say just make your

shift and start working to be be more

topically consistent with the listings

and keywords that you use in the future

that way Etsy can start recognizing you

for your new niche

uh so my Etsy shop has zodiac products

and a mosaic style it's pod and Mosaic

isn't something people search for in

digital art stuff do you have any tips

yeah don't use the term Mosaic I would

never search for Mosaic zodiac products

that's way too Niche but I might search

for zodiac slash astrology think about

the types of pers persons people who are

buying uh zodiac slash astrology themed

products they're going to be Whimsical

maybe you could tap into the witchy

Market I see a lot of Wiccan and Pagan

shops that have some pretty cool like

astrological themed products

um tap into the type of people that are

buying those products don't just try to

describe what it is because they're

nobody if nobody knows that the Mosaic

zodiac products exist they're not going

to know to search those things but what

are they searching

um maybe Pisces wall art Pisces whatever

did you say you sold shirts Pisces shirt

those are very basic terms witchy shirt

witchy astrology shirt there's a lot of

different ways that you can still kind

of benefit from that Niche without

getting too descriptive about what your

product is in your keywords

is it worth it to use Etsy ads at one

dollar per day we can't tell you that

yeah if you make sure if you make money

on it then it is if if you don't then

it's not ads on Etsy have been

inconsistent for years so they're either

going to work for you at some numerical

value or they're not some people rely

entirely on their ad revenue and it

works amazingly for them some people put

hundreds of dollars into it a month and

get literally no results whatsoever so

they still seem kind of random give them

a shot put a budget into it that you're

comfortable with let it sit for to

to days I mean you really can't get

conclusive evidence on whether

something's working unless you test it

for a long enough period to actually get

conclusive results so try it for a

dollar for days if you got the budget

five dollars for maybe the next days

then knock it down a little bit if you

don't want to make it enough and then

after like days or so if you're not

seeing any results whatsoever then that

value at least you know isn't worth it

can I check how old a certain listing is

VSP rank um I believe so can we pop

e-rank open sorry I

okay um you don't have any listings

you're gonna have to go into yeah you

know I mean elf adapt oh you're an

alphabet got it yeah if you went go in

the listings Tab and click on

showing that we only have one active

listing in the shop

that's not good I wonder why

uh you need to refresh your data

um maybe so you no actually I don't

think that you can I think I know I'm I

know I think that you can only see the

last updated date unfortunately

so uh age days

oh okay oh yep yep yep so if you are

on the it's in the active listings

and you're zoomed out enough right here

you can see it doesn't give you the

exact day but it tells you how old the

listing is why is it always

only show things did our other

we also need to talk to Anthony too

because I think having an exact date

instead of age it would be way better

because I'm gonna have to sit here and

like can you have refresh data I just

want to see don't forget to hit the

refresh data button let me go back to

our faces while it's doing that oh but

we want to see Anthony in his Little

Submarine oh yeah there it goes there it

goes there it goes you want to show it

to him again yeah

yeah okay sure so I can't see the top

right hand corner yeah so days

there's yeah you just got to be zoomed

out far enough okay

okay

they don't even know why we're doing

that that was just for us I I look so

angry

I look so angry is it my makeup did I do

my makeup super maybe it's my eyebrows I

do my mustache like this that hides my

frown

you look like a s cartoon villain

you're coming for you guys you'll never

catch me Scooby-Doo uh does title work

similar to tags

does it works

they work together

that's almost like saying does eggs work

similar to flour for a cake

they were different for the same purpose

um it sounds like you're a little bit

newer you should definitely take my

science about C success Workshop it's

free it's down below it's only like

minutes long that's going to explain

like if you're a total newbie to tags

and titles that's the SEO that's going

to teach you how Etsy algorithm

algorithm algorithm

how the algorithm works and then after

you take the workshop down below the

workshop there's also going to be a

minute how to do Etsy SEO step-by-step

video that you also get included with

that so

um I would definitely start there

because that's going to help you to lay

a foundation for your success all of

that's free there's no weird life sales

pitches or anything like that but that's

going to help you to understand

why and how have these algorithm works

and how it ranks your listings in search

which is basically how you're going to

get traffic people seeing your listings

um and then you can move on and actually

learn how to put those lessons into

practice in the minute how to do scsu

so be sure to check that out all the

free stuff is down there my

marketing calendars I don't talk about

those enough I just launched those those

are down there too if you don't know

when to launch collections when you

should when should I start thinking

about Valentine's Day when should I

start thinking about Mother's Day it's

all on there it's on the couch on the

calendar it tells you when to start

thinking about that they're there and

you get little tips from me every month

you get your Alpha Advantage tip which

is you know a personal tip for me to

start thinking about that month

uh was there an update to e-rank I don't

see the daily sale for a listing anymore

there was

um Anthony gave me permission to share

what's well he gave Pam permission and

Pam told me

um we removed that

because we are talking to Etsy directly

uh Anthony had a meeting with somebody

from Etsy showed them the tool we're

trying to figure out how we can get more

benefit from Etsy and how they can maybe

start recommending us or benefit

directly from that seat exactly it's not

just as a proxy product using their API

exactly

um and we want to you know cozy up to

them a little bit would give them a

little yeah give them a little smooch

and during that tour of e-rank and what

e-rank does uh they didn't seem to like

that very much they weren't mad they

didn't they didn't tell us we had to

remove it but they didn't seem to be a

fan of it so you notched it so we got

rid of it um because we want to create

better tools and we know that having a

more close connection with Etsy directly

is going to allow us to do that we don't

want to do anything they don't like and

if they have stated that they're not a

fan of it it's not worth it and it's and

it's not a piece of data that we feel is

an integral part of what you rank is and

at the end of the day anyway keeping

keeping Etsy happy is how e-rank stays

alive because at any given point

Etsy could say we don't like what you're

doing and cut off our access to the API

yeah so

yes

uh if searching products and niches how

do you get down to see individual

listings in those areas if you're on the

keyword tool for example you just scroll

down and you can see the top ranking

listings

for those particular keywords just keep

scrolling down just if you scroll scroll

scroll you're going to see all kinds of

data but it's all on the keyword do you

guys have any wanting any rank account

now well it's free so do it yeah just

time have some fun

uh if your store is offering artwork in

a known artist style should you include

their name in the title

you should not

don't use a name that you don't own the

property to ever yeah for any reason

even if it has nothing to do even in

your description yeah no inspired by is

not a copyright protection be careful

you can't Target their their audiences

by utilizing their name because then

you're creating what is you know

considered brand confusion unless you're

like related to them then yeah you've

got to have permission uh with SEO on

best sellers when it starts not selling

anymore how long do you wait to mess

with the SEO I had a bestseller but now

it's it isn't selling lots of favorites

no buys or is it just the slow time it's

just a slow time if you're still getting

favorites that means that it's still

being found in search I wouldn't touch

it excuse me we're hitting you know our

our initial slump and then things to

kind of pick up pick back up in February

March and April then they slow back down

for the summer and then they pick back

up starting around August so

um if if you're getting a lot of

favorites I wouldn't touch it right now

I would kind of let it sit maybe do some

social media promoting uh try to try to

encourage some sales give your audience

A little nudge run a coupon for your

product if you can stream is gradually

getting spicier and it always does the

longer it goes the more tired we get the

spicier it gets that's how it works

spicy spicy spicy spicy spicy how about

every time we start getting spicy you

guys indicate it with peppers pepper

emojis because I don't think we notice

it all this Peppers peaches and

eggplants here's the thing I have a

video I had a video go viral this week

this week because of that video

there's like of you here so I'm

assuming there's at least a few new that

video went viral which is awesome

because you know ad Revenue hello

man people got hey angry we got more

hate for that well here's the thing with

that video most of the people who came

over and watched it they're not

businesses they just want they want the

tea they want to know here's my opinion

they want to know about because it's a

news you know my video has more reviews

than any of the news stations that

reported it on YouTube yeah it blew up

so um it's great it's great but because

of that it's a bunch of comments from

people who don't run businesses and

they're like well I think here's my

opinion I don't have a YouTube channel

where I could be expressing this opinion

so I'm gonna express it on yours right

and then the number of times that people

said use you said Blood and Honey is is

uh satirical and that's why they can do

they can make that movie but Winnie the

Pooh is in the public domain Winnie the

Pooh's in the public domain there are at

least comments on the video stating

that Winnie Pooh's or Winnie the Pooh is

in the public domain except in Blood and

Honey he's wearing a red shirt and once

you put a red shirt on the Poo the poo

is then now Disney's poo

you cannot put a red shirt on poo even

if poo is in the public domain red shirt

poo belongs to Disney

attire and that is why they can't get in

trouble but red shirt red shirt poo

needs to be our next stupid mug just

like the poop emoji with a red shirt red

shirt poo but um but yeah so you know

that that video I'm to the point now

where I'm like not even looking at the

comments anymore because there are so

many comments I've never had a video go

viral to that extent we really do try to

like have a response on most of at least

the first day's comments and good God

she was in her computer all day I had

some of the comments we just had to

delete because they were so stupid that

we just couldn't leave them anyway yeah

that was crazy we only got minutes

left so let's try to blast through it

it's fine uh I have that no I gotta buy

tickets no you're fine no it's not no

it's fine it's not fine I'm saying it's

fine for you to continue I did not mean

to burp like that that came out and I am

so sorry you are so gross why would you

do that it came out nobody's posting

peppers in the Emojis so nobody nobody

thinks it's spicy uh I have the free

e-rank plan and I can't even see average

searches on a keyword you make it sound

like I should be able to see all the

info but just limited to the amount of

keywords I can research per day am I

doing something wrong no you are hitting

you're hitting your your threshold

um or or

there are tools that there are going to

be limitations by

um I'm not quite sure what you're

specifically

asking it there are some tools that

you're not going to be able to access

fully you'll be able to see uh relative

searches you'll be able to see you know

a little bit of search data we recommend

everybody start out with that free plan

until they get familiar with it but the

thing is data is expensive I don't make

the rules it's Anthony's company uh I

wish that we could give it all away for

free but data is new car new car every

month new new sports car designer sports

car every single month and every time

the bit of income goes up we spend a

little bit more Anthony is intentionally

spending his money on his business yeah

yeah so no you're not going to get as

much with the free plan and I know that

it kind of sucks but I do recommend

starting out with free that way you can

get a taste for it and if you feel like

you're not getting enough out of it then

that's a good indicator tax deduction

like it is it's a business write-off I

mean obviously talk to your accountant

not tax professionals here but it's a

resource that is is required to optimize

your business and we're the only

out there there are no other free ones

no the other ones might give you a trial

or something I don't know how to keep up

with them anymore but yeah anyway

there's the

peppers

really want to do the Etsy training

program ha begins June th crazy of the

subject I can

claim at the end of the year as a

learning expense okay yeah yeah oh yeah

yeah also talk to your tax accountant

because some of them will say that it's

a business expense and some of them

won't we're not an accredited Academy

because this is an educational material

it's teaching you how to run a business

right

talk to your accountant I don't even

know how to do twitch I did watch my

nephew in a video just open it up sign

up make an account oh yeah you to watch

it you just got to be there when when it

starts though if you link your Amazon

Prime you can subscribe to a channel for

free for free you get little little do

they get incentives for subscribing to I

don't know uh yeah you get my emotes oh

you get my emotes you can also gift Subs

to other people for

up to but I don't have any other

benefits set up for the tiers yet but

anyway hi friends question do you have

to specify on each store that you have

other stores yes yes you do yes it needs

to be in your bio like in your um

your actual shop owner bio

um and a lot of people stick it down in

their like actual shop policies as well

spiritual is an in thing and goes with

astrology yeah there you go spirituality

is really big right now yeah

non-denominational spirituality yeah uh

I sell greeting cards I struggle with

figuring out a niche since cards can be

for many different occasions any ideas

but pick one that you're passionate

about right uh there's tons of uh hello

mosswood uh that's Aaron one of our

students and she does these super cute

little characters and puns for her cards

Amber Marie she does dog portrait cards

all of her cards have Pet Portraits on

them

um so don't just think about you know

think about the art style that you're

putting on them or you know maybe maybe

you do cat cards cards for cat owners

you can do birthdays anniversaries

everything for for cat lovers

um it just depends on what you're

passionate about

people are posting the spicy peppers but

we didn't do anything what did we do are

we being spicy what did we do

I just watched your other video about

right infringement can we use public

domain art from museums as long as it's

public domain and be sure to check

because we just had somebody comment on

that video who is in college for

um for some type of like art

something or other but they said

basically that the Mona Lisa for example

is technically public domain but the

depiction of the Mona Lisa is owned by

the museum and therefore not everybody

can make like Mona Lisa themed products

from from what they said and I'm just

basing that off of somebody who

commented this is an extremely specific

legal question I would talk to a legal

professional if if that

justanswercom you can pay a couple

dollars you can submit a question to a

lawyer then you don't have the stress of

having to figure out how to hire a

lawyer you just send them a question for

a couple bucks

uh my shop keeps showing just one item

when I pull it up few people saying the

same thing what was happening to you

just just click refresh data yeah top

top right if e-rank's ever wonky orange

button that says refresh data huge lag

that I am responding to mark saying

about Peppers but we didn't say anything

spicy if you you might actually just be

behind in the chat or in the in the

video when in like minutes when you

get there click the click the little

button that actually said it's not a

button the little thing that says live

and that should take you to the end it

should be on the screen it's like live

dot you just click that and it should

take you to the live

sometimes there's a lag

if you do a listing audit it shows the

date it was uploaded okay got it

looking for questions how much time will

it take for any new listing to show on

the first or second page that so let me

let me let me erase some words from your

brain okay because when we are when

we're too much

when we are talking about search engine

optimization what you're using right now

are terms that you're going to be

familiar with from Google but with Etsy

there is no rank on page one now what

you are seeing when you go to Etsy and

you try to find your rank on Etsy is you

are seeing your personalized results it

doesn't matter if you log out it doesn't

matter if you use an incognito window it

doesn't matter if you use a VPN and

change your IP

you are getting a layer of

personalization everybody who performs

that search is going to see different

results what you can do if you want to

see that direct from etsy's API stripped

of personalization so you can get an

average of ID or idea of where you would

be ranking for a majority of people you

can go to e-rankcom and use the rank

Checker tool type in some keywords that

are related to your product and see

where you show up in search based on the

data that is stripped of personalization

now you can't go to Etsy and try to fact

check that because then the

personalization gets applied but the

data that we have on e-rank is direct

from etsy's API now let me backtrack a

little bit how much time will it take

any new listing to show on first or

second page there is no way to answer

that because listings don't show on page

one or two based on just the keywords

that you put in there keywords are just

one factor that contribute to ranking

there are seven that Etsy tells us about

in probably a hundred more that they

don't I highly highly recommend that if

you want to learn more about the

algorithm you sign up for that free

Workshop it's down below it's

pre-recorded there's no sales pictures

it doesn't ask you to buy anything it's

totally free it's like -ish minutes

long it's called the science of etsy

success in that Workshop I break down

all of the factors that play in to

etsy's ranking algorithm that way you

know what you can do in order to better

the chances that you'll rank on page one

or two however you are competing with

over million other sellers you are

going to have to work very hard for a

long time to rank on page one or two and

it is going to be completely dependent

on what Niche you're ranking in what is

the keyword that you're trying to rank

for how much competition does that term

already have what type of listing

quality scores do you already have what

is your customer and Marketplace

experience score looking like which you

know those aren't even scores that

you're able to see as a seller

um so there are a lot of factors that

play in don't get yourself caught up in

Etsy YouTube videos that are titled rank

page one on Etsy

of the time it's either clickbait

or the person has no idea what they're

talking about

and I hate to be that that person who's

like only I know what I'm talking about

because that's not true there are plenty

of great Etsy YouTubers out there who

are fantastic teaching Etsy SEO Pam

duthie for example she also works at

e-rank but be careful who you listen to

online because

Pam and I just have the benefit of being

you know

tied to e-rank I am a manager at etsy's

largest SEO tool

a lot of people who give SEO advice out

there on YouTube they're just basing it

off of what they think is right and

unfortunately what they think is right

often isn't right and I'm sure that

there are at least of you in the

comments right now who can verify that

you've watched a YouTube video about how

I made a million dollars on Etsy and it

was just book

bunk bunk bunk

spicy can be good it's also authentic

because it's a glimpse of your everyday

personality if you want a glimpse of our

everyday personality click on the link I

just posted uh for twitch we'll be there

at pm Eastern time come on Kim wants

up come on

come on

he said pick me up guys

come here stinky

all right here have mama okay Disney's

poo

there you go stream have some new dude

to the video love you guys awesome I

love that you love us already that's

cool most people probably joined and

were like oh who are these weirdos the

law doesn't have an opinion nope and

neither do lawyers

their opinion is you're wrong it's

that's true if you're if your uh lawyers

can't beat their lawyers then you need

to not screw around

looking for questions sorry don't know

why it's hiding random ones it's hiding

pepper emojis

can we figure out where you want to go

he said hold me like a baby he wants to

be held like a baby he does he climbs up

on my shoulders in the morning

okay okay

talking about IP a lot lately and I make

costumes so making something that is

similar to characters from various

places

from what everyone says is IP

infringement but how do I how do costume

stores get past that

costume stores most of the time are

selling products that they've purchased

that are already licensed well if no

like for example

um that's like we saw that Edward Cullen

costume at the the uh Spirit Halloween

and it was called Midnight Romeo yeah

um so the short answer is they're able

to get away on the on the term on

basically satire and you have to

consider that the companies that are

creating those costumes like Spirit

Halloween for example those are huge

corporations you are a small business if

Disney decided to sue they would have

you know

not not really a a winning chance but

they would able be able to probably

fight a little bit in court you know

your lawyers would not be able to beat

Disney's lawyers you

the closer you get to how these

characters actually look the more at

risk you are I know it sucks Etsy

doesn't care about satire they don't

care about subjectivity even if the law

states that satirical content is fine

Etsy doesn't care

um so you just you need to be careful I

understand that there are other

businesses that do it but that doesn't

mean that you are going to be able to as

a small business get away with it and

not without trouble and is it really

something that you want to deal with

down the line because I would just

rather not even

risk it

yeah

look at you guys jump loving e-rank how

do you sign up with Amazon Prime I think

you have to do it in your in your

account you you sign up and then you

link your Amazon Prime because twitch is

owned by Amazon

uh if I sell crocheted items and

patterns so I need separate shops for

them not necessarily you're gonna

probably different Target audiences but

it's

it's fun

do you have to declare or you have to

declare multiple stores question mark I

was thinking doing a bright and a dark

store one for hippies one's for Goths

basically you don't have to do anything

no you have to put you have to declare

that you have multiple shops in your

yeah yeah yeah yeah yeah yeah yes it

isn't that's actually a Nazis terms of

use

what's up so if I drew an Adventure Time

art style version of Mona Lisa that's a

No-No that is a No-No yeah

yeah unfortunately just found your

channel awesome

oh that's awesome publicly about this

stuff I'm a graphic designer and have to

explain a copyright all the time dude

link my video if you don't want to

explain it because people are so they're

they're so dumb people people I get so

frustrated it's not it's not it's not

ignorance honestly when it comes to it

it's people just don't care that's yeah

they they don't care and they get so mad

at those who are just stating the law

and that's all my video was yeah people

get upset at the law and people get

upset that they that I live in America

it's free I can do what I want and

that's that's not how that works at all

let me I never so free Mark and I we

don't ever talk about our political

backgrounds or any because it doesn't

matter it doesn't matter to you guys

like you know and it doesn't it it

doesn't help our info at all but I

deleted two comments on that video one

calling me a liberal Snowflake and one

calling me a Trumper I'm like we are

actually neither everyone a little bit

of clarity which is it like

thank you so much we're one of the

weirdos we don't support or vote for

either of those parties so way way way

off kilter there anyway oh my God like

why it's it's funny that people like to

take the automatic political approach

when at the end of the day both of those

parties suck and we're not associated

with either why do why there's nothing

about that what an angry grandmas you

got them yeah literally that's literally

what it is I got so many and some oh I

got all kinds of angry grandpas in there

oh in Disney so woke these days it was

non-stop I deleted a bunch of those two

woke is my favorite word because no one

really knows what it means

um so I named my paint pony creative

because I wanted to hate Pony Queen okay

I gotcha I wanted to expand into many

things eventually our Prince cards

handmade items I'm an indigenous artist

so the design of my shop is largely

based around that but if you have an

idea for say a cute cartoon cat

printables should I open a different

shop yes there's a big difference

between indigenous and cartoon cats and

I'm taking the cat upstairs because he's

getting destructive now yeah I would say

that you should separate those things

because if I so for example

um Mark's grandmother she absolutely

like it's her favorite thing she

collects tons of pottery from where

she's traveled and and you know stopped

in it little like reservation shops and

she just she loves it

but if she went into your shop and saw a

bunch of cat things as well she would

wonder why the heck are there cat things

are you talking about my grandma yeah oh

no I killed the light oh you've broken

the illusion see and this is exactly why

we have the light on look how terrible

that looks without the light

um so I would say that it might be

a better idea to to open a different

shop for more you know Whimsical fun

goofy things

um let's see my target is Mom to be and

new moms I have one type of handmade

physical product I want to do pod too do

you remember sticking to or recommend

sticking to one or two products like

shirts or is it a good idea okay

your targets you have one type of

handmade physical product and you want

to do print on demand do you recommend

sticking to one or two products like

t-shirts

or is it a good idea I'm not quite sure

what you're asking

I have one type of handmade physical

product I want to do pod as well do you

recommend you recommend recommend

sticking one or two products

yeah you'll have to elaborate we lost

you there at the end yeah I'm not quite

sure what you're what you're asking feel

free to resubmit it

uh oh or is it a good idea to try

multiple products to see what works the

best oh got it got it um experiment a

little bit uh trying to experiment with

pod because you can easily deactivate

them and they don't take that much work

to do

um so it's it's fine to experiment

how do sales help SEO

that Workshop that I keep talking about

down below is going to explain all that

the short answer is that they help your

listing quality score which is one of

the factors that Etsy uses one of the

primary factors that Etsy uses to rank

your listings in search SEO is search

engine optimization when you make a sale

that listing quality score is what Etsy

uses in order to decide okay we should

show this listing to more people because

someone bought it there for it is

interesting to them so we're going to

show it to even more people you are

search engine optimizing you are doing

things that optimize that listing for

search engines and when that listing

sells it is further being optimized more

for the search engine because etsy's

more likely to recommend its people and

it's more likely to sell more but watch

that Workshop it is free and it'll

explain all this and lots and lots of uh

lots of detail how do sales help with us

are we I just read that

it's so I'm gonna try to blast

through the last couple of questions

nothing nothing big

and keep your explanations less than

five minutes

yeah well I've got tickets to buy if I

well you know how it happens so that's

probably already live uh if I sell

crochet baby and kids toys like animals

and Dolls cpsc compliant but they don't

follow a specific color theme scheme how

should I pick branding colors for

cohesiveness your product colors and

your branding colors don't have to have

anything to do with them Tiffany and cos

Tiffany blue colors and the color that

you ever see in their jewelry they don't

make Tiffany blue jewelry you should

base your colors around the the feelings

that you want your brand to promote if

you're creating products for children I

would highly recommend looking into a

bit of color psychology and choosing

some colors that relate to the age

demographic that you're looking at

babies for example you're going to use

more pastels pink and gray baby blue and

gray blue and green pink and blue blue

and yellow pink and yellow like there's

there's a palette if you're doing older

kids then you might want to up the

vibrancy and go into to more bright

colors but just search color psychology

and you should get lots of charts that's

one of the primary things I teach in my

handmade Alpha Academy which guys if

you're interested in my coaching for all

of you who are new here I do have a

coaching program it doesn't open until

June th for enrollment

um because we do it in small batches

however you can get on the waiting list

and that's down below and that's going

to ensure that you get a notification

when it opens it doesn't obligate you to

buy it just means that you get a little

extra information about it um and yeah

so I don't know how you slowly scoop

that way throughout streams it's very

strange yeah I that's the second time

I've had to pull you back over

uh I feel like I'm getting overcharged

on my Etsy ads how do I fix this you

either turn them off or you message Etsy

yeah we don't work for Etsy so we can't

really how do you do that for you yeah

how how why do you feel like you're

getting overcharged um your ads should

never be cutting into your profits if

they are you need to turn them off

other than initially sometimes you might

spend more than you need to but that's a

different topic for a different day

uh and we're gonna go down to patricio's

comment because they're still just

rolling in uh I sell Christmas ornaments

of pets made of yarn any tips or what to

sell for the rest of year it's my first

year on Etsy assuming people probably

aren't interested in ornaments the rest

of the year

um could you make the pets um is there

any way that you can make those

ornaments memorials

I I know that when Eddie passed away uh

last March I was looking I had like a

little ornament hook

and I wanted something that I could hang

on it above her box of Ashes

um and I was looking for some type of

little thing to hang so if you could get

some ornament standing ornament hooks

um you know to display your products

that would be considered something that

you could sell alongside your product

because it is an item that is that is

necessary for your item therefore that

doesn't need to be handmade as long as

the the ornament is you could do them as

Pet Memorial thanks to and then maybe

get like some type of you can buy pet

urns on Amazon empty for super duper

cheap just buy a cheap urn and use it

for your example photo so people can see

how it could be used

people get mad when I tell them they

can't take random images off the

internet and make them into a logo thank

you exactly but Disney is corrupt

they're not corrupt they're a business

I'm gonna start taking your stuff and

right

uh does tag order matter when adding

tags to listings it does not not even a

tiny bit now the order that you have

your exact matches does matter within a

tag so for example if I wanted to exact

match for blue metal tumbler

um you wouldn't put Tumblr metal blue

Tumblr metal blue right within a single

tag um sometimes you have to break them

up because the tags are too long but

just break them up in the way that makes

the most sense for example when I sold

skeleton key necklaces I would break it

up at skeleton key and necklace because

skeleton key necklace was too long and

it wouldn't make sense for me to call it

a skeleton and a cute necklace because I

wasn't selling a skeleton I was settling

a skeleton key necklace how does that

light work that is actually a stage

light that I use to light up my guitar

cabinets when playing live because they

look really cool when you get a light

and I use a it's from a company called

Chauvet DJ and I have a DMX foot

controller over here that I just leave

running and when I want to turn that

light back on all I have to do is plug

the DMX Cable in unplug it and it goes

to the setting that it was at and also

you can control it via Bluetooth

it's not very good big

anyway can you mention your favorite pod

companies uh I personally use printify

and pretzel

um I like them both for different

reasons printful they print everything

themselves uh so everything is going

direct through printful printify is a

they don't print anything they work with

a lot of little Distributors that work

underneath them but that gives you a

nice

um variety of different types of

products that printful doesn't have I

like both

um and we have a couple products from

printed mint as well

hey guys totally new to this Channel and

uh and to Etsy sellers Community self

learning I just wrote a first draft

business plan last night is there a way

to iterate on a product before lunch

like testing an MVP

um so

the thing is

your best bet is to just

throw out a concept into your shop

because if it doesn't gain any traction

then you can just remove it and nobody's

gonna start building brand associations

with a brand new shop

um first obviously you need to do your

research you need to hop onto e-rank you

need to make sure that you've got some

keyword Pathways that are going to lead

people to your shop a lot of people come

to me and say I just it came up with a

totally original idea and I'm like well

that's great

how are you going to Market it how are

you going to find people how are you

going to bring people to that listing if

it's a totally new idea that nobody's

thought of before so get a keyword

strategy down toss that listing in your

shop just to see how it does you can

always take it out later it's not like

you have a huge audience that's watching

all of your moves if Coca-Cola launches

a product and it does bad everybody sees

it you're not Coca-Cola you're tiny so

um you can do that I also recommend

taking your idea and asking you know for

some feedback in our public Facebook

group The handmade Alpha Facebook

Community has thousands and thousands

and thousands of members you can you

know talk about your products ask people

what they think hey is this something

you would buy is this something you

would even use does anybody have any

feedback on this thing

um and you know that might be a good way

to brainstorm with others who are you

know also have the same goals as you so

that was the last question nicolta said

I got those with my cdjs I DJ here in

Miami at clubs that's interesting please

follow me on Instagram and message me

because I would like to network with you

I'm actually getting into DJing myself I

do production for EDM music myself I'm

still kind of getting into it and I'm

getting ready to do this kind of stuff I

might want to pick your brain a little

bit I prefer more the EDM stuff than

just general Club DJ but yeah we're

getting our lost lands tickets today at

PM any other base heads here getting

lost lands tickets today I'm pretty I'm

pretty I'm pretty stoked on this year I

would like to if anybody's going to Lost

lands I would like to know that they're

looking for me because first of all

we're not sober but you get screwed up

at a at a music festival I was so you

were in line for my first drink and you

were getting me a white claw like I was

not drunk I hadn't had anything but it

was so loud one of you are you here I

can't even remember who I'm gonna post

my Instagram that's fine

um but her him um so I had somebody walk

up to me at this huge show loud like

people and I was wearing this cute

little dinosaur backpack and I had tons

of people coming up to me I like your

backpack I like your backpack and I

couldn't hear anything so all day I'm

just like yeah yeah

yeah and one of our Alphas a paid

student

sees me comes up to say hi and I went

so yeah if anybody's going to Lost those

tickets go on sale in in an hour and

they sell out instantly we are doing we

can't we're past our time yet no more no